Marketing mind map

Market Offer

Market and cutomer wants, needs and demands

Increase customers value

Elements of a service

Marketing Mind Map

Elements of a product

Exchange and Relationship

Market

6 ways to improve customers values

Consumer value and satisfaction

Marketing

Elements of the Market

Consumers

Competition

Supply

Demand

References : Armstrong, G. (2021). Principles of Marketing, Global Edition. 18. Pearson Education. https://elibro.net/es/lc/anahuacbiblio/titulos/222899 Sánchez de Puerta, P. (2019). Fundamentos del plan de marketing en marketing. COMM025PO.. IC Editorial. https://elibro-net.eu1.proxy.openathens.net/es/ereader/anahuacqueretaro/124250?page=10

Customer value and satisfaction are critical to build and manage customer relationships.

- Learn from your ideal client: Listening to your audience.. - Be strategic about your brand: Narrow into an specific audience and space - Focus on high Quality: Focus of the quality of your offer instead of lowering your prices - Make the process seamless: always be improving your service or process. - Splinter your offers: Get them a taste! - Educate your clients: Add educational value.

According to kotler - Core (physical, chemical, and technical characteristics) - Quality - Set of services (added values ) - Price - Design, shape and size - Packaging - Brand, names and logo - Company's image (set of characteristics that define and identify the company) - Services (activities carried out by a company to satisfy a customer's need)

Marketing involves satisfying needs and wants through exchange relationships, where one party offers something to obtain a desired object from another. It includes actions aimed at creating, maintaining, and strengthening these exchanges with a target audience, involving products, services, ideas, or objects.

A market includes all current and potential buyers. Sellers attract customers, set prices, and fulfill orders. Both sellers and consumers engage in marketing through research, product development, promotion, and purchasing.

The market offer is the combination of products, services, information and experiences offered to a fair market for this purpose. it also includes intangible services or benefits. marketing myopia occurs sellers/managers pay more attention to the products instead of the benefits they provide.

- Intangilibity (characteristic of the service that is conditioned by its nature.) - Heterogeneity (the impossibility of being the same as other companies.) - Inseparability (the need to create a link between client and seller) - Perishability (the last characteristic of the services is the impossibility of storing them)

The consumer is the individual, group, or organization that uses a product or service to satisfy a need

Competition involves companies offering solutions for the same need. There are four levels: 1. Brand: Similar products/services at similar prices. 2. Industry: Same type of product. 3. Form: Different products, same service. 4. Generic: Different products, same purpose.

Is an essential element in any economic system, whether it is a planned economic type or free trade since it is the main link with demand.

Is the amount of product that customers are interested in buying and that determines the balance between supply and demand

The most fundamental thing that underpins marketing is the human needs. Desires are the transformation of those human needs by the person’s context. From these desires, people demand products and services

Understanding the market and customerneeds, wants and demands

The elements of the market will condition the success or failure of an idea The elements that are part of the market, and which are fundamental factors in it, are the following: Goods and services, consumers, competition, supply and demand

Elementsof a market

Is your customers perception of how much your product or service is worth, compared to your competitors. “high customer value is when your customers feel like they got a great deal with their buying decision”.

CustomersValue