Return on luck video

Return on Luck!

It's not about getting lucky, it's about what you do with it

Recognize when luck, good or bad, comes your way

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Herb Kelleher of Southwest Airlines recognized the 1970s airline deregulation as a rare chance to expand their low-cost model, propelling the company’s growth

Southwest Example

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Make the most of the opportunities that luck presents

Seize it

Andy Grove at Intel saw an opportunity in the emerging microprocessor market and strategically shifted the company’s focus, turning it into a global leader

Intel Example

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Turn even bad luck into something positive by managing it effectively

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Lou Gerstner at IBM faced declining mainframe sales but leveraged this challenge by refocusing the company on services and software, transforming bad luck into a successful turnaround

IBM Example

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Recognize, maximize, and manage your luck to turn it into lasting success. The best companies don’t just get lucky - they make their own luck.

Return on Luck!

It's not about getting lucky, it's about what you do with it