Want to make interactive content? It’s easy in Genially!

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Fire Bullets, Then Cannonballs!

Start small, win big

Start with low-risk, low-cost experiments to test your ideas

Fire Bullets

Amazon Bullets

Amazon tested small-scale with online retail before going big

When a small test works, scale it up massively!

Then Cannonballs

Amazon massively expanded AWS after initial success

Amazon Cannonballs

Find what works, then scale it up for maximum impact!

Fire Bullets, Then Cannonballs!

Start small, win big