Porter´s Value Chain. A3.DBA

Firm Infraestructure

Human Resources Management

Technology Development

Procurement

Inbound Logistics

Operations

Outbound Logistics

Marketing& Sales

Services

Margin

Corporate Management: Strategic planning and decision-making to align all operations with the company´s goals.Finance: For managing the company´s financial resources, such as budgeting, forecasting and investment.Legal and Compliance: Ensuring that the company complies with regional and international regulations, such as labor laws, environmental standars and quality standarsStrategic Planning: Long-term planning to respond to market trends, such as shifts towards electric vehicles or changes in consumer preferences

The management and organizational structures that support the entire value chain

Firm Infrastructure

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Activities related to recruiting, training and retaining employees who are essential to all parts of the value chain.

Human Resources Management

Recruitment: Hiring skilled workers for various roles, from the assembly line workers to engineers and executives.Training and Development: Providing ongoing training to kep employees updated on new technologies, safety and quality standars and company procedures.Labor relations: Managing relationships with labor unions, negotiating contracts and ensuring a productive work environment.Employees Retention: Implementing programs to retain key talent.

Activities related to recruiting, training and retaining employees who are essential to all parts of the value chain

Human Resources Management

R&D for New Models: Including innovations in design, safety and performance.Electric and Autonomous Vehicles: Developing technologies related to electric propulsion and autonomous driving, wich are increasingly important in the industry.Manufacturing Technologies: Advancements in manufacturing tecniques, such as advanced robotics, this help to improve efficiency and reduce costs.Digitalization: Use of programs for big data, incorporing digital tools for design, production and customer interactions.

Focused on innovation and the development of new technologies that improve the manufacturing process and the product itself.

Technology Development

Strategic Sourcing: Identify and developing relationships with the suppliers that can supply quality materials at competitive prices.Supplier Negotiations: Negotiating contracts with suppliers tu ensure favorable terms, incluiding price, quality and delivery schedules.Supply Chain Management: Coordinating the flow of materials from suppliers to ensure timely delivery and reduce bottlenecks.Sustainability and Compliance: Ensuring that procurement practices are sustainable and complaint with regulations, such as the project of many companies to reduce carbon footprints.

The process of sourcing and purchasing the raw material, components and services required for the business

Procurement

Sourcing and Procurement: Automakers source parts from a vast network os suppliers,which could include items like engines, transmissions, electronics, and others.Warehousing: Raw materials an parts are stored in warehouses until they are needed for production.Inventory Management: They need to manage carefully their inventory levels to ensure that production lines have the necessary materials without holding excess inventory.Transportation: The transportation from suppliers to manufacturing plants.

This involves the receipt, storage and handling of raw materials and components that are necessary for the production of vehicles

Inbound Logistics

Manufacturing Processes: Incluiding stamping, welding, painting, assembly and quality control.Automation: The use of advanced robotics and automated systems to increase production.Quality Control: Rigorous testing and inspection processes to ensure that vehicles meet safety and performance standarsLean Manufacturing: Practices aimed at minimizing waste and maximizing efficiency in the production process.

This is the core of the manufacturing process where raw materials and omponents are transformed into finished vehicles.

Operations

Distribution: Transporting vehicles from the factory to regional distribution centers but mostly for exportation.Warehousing Finished Goods: Storing cmpleted vehicles until they are ready to be shipped to customers.Inventory Management: Managing the flow of vehicles to ensure thata dealerships have the right mix of models to meet customer demand.Logistics and Transportation: Coordinating transportation via trucks, rail, or ships to ensure timely delivery to dealers across the Americas.

This involves the distribution of the finished vehicles from the manufacturing plants to the dealers and customers.

Outbound Logistics

Advertising Campaigns: Creating and executing marketing strategies to build brand awareness and attract customers through TV and social media.Dealership Networks: Managing relationships with a network of independent dealerships that sell vehicles to end customers.Pricing Strategies: Determining the price points for different vehicles models, often incluiding financing and lease options.Customer Engagement: Activities like test drives, promotial events and customer loyalty to enhance the buying experience.

These activities are focused on promoting and selling vehicles to customers

Marketing & Sales

Post-Sales Service: Providing ongoing services like maintenance and repairs through a network of authorized service centers.Warranty Management: Handing claims and repairs covered under warranty. Spare Parts Supply: Ensuring that replacement parts are avilable and distributed efficientlyCustomer Support: Offering support via call centers, online resources, and dealerships to resolve customer issues

After a vehicle has been sold, service activities ensure customer satisfaction and product longevity

Service