Value outcomes mapping sample

Using outputs from other activities

Client: xxxxxx Our Solution: Data Analytics - Quantitative Market Research

Our team used data from nationwide quantitative surveys developed by the client and ourselves:

• Potential customer survey: 3,000 respondents
• Potential agent survey: 450 respondents

Our activities undertaken

Value added to client

Our team worked together with xxxxxx to determine:

• The unique selling proposition (USP) for xxxxxx products and which product to lead marketing campaign with
• Promising and effective agent locations – where should agents be recruited?
• The optimal pricing structure
• Effective agent commission/incentive structure

• Formulated research questions, hypotheses, and led questionnaire design (content and form)
• Cleaned dataset from surveys, including clarifications with local research company
• Prepared and transformed data for analysis
• Computed full set of tables and cross-tabulations
• Mapped and quantified domestic money transfer flows

• Clean datasets for analysis
• Tabulations – full survey questionnaires
• Segmentation analysis
• Synthesis of main findings
• Map of domestic money transfer flows
• Analysis of implications of main findings
• PPT presentation with synthesis of

xxxxxx was able to:

• Develop a USP based on identified customers’ preferences and pain points
• Prioritize products to lead marketing campaign (initial assumption that savings was a core product was revised after analyzing market data)
• Compare initial pricing structure with competing services
• Understand domestic money

Output

Client objective

Providing input to our other activities

• Input for marketing campaign
• Input for agent network development