Our Purpose

2. to promote the study, research, and development of the practice of public relations and publish or otherwise make available the useful results of such study and research

6. to advance the interests of members and to provide facilities and services for members

1. to promote for the public benefit high levels of skill, knowledge, competence, and standards of practice and professional conduct on the part of public relations practitioners

3. to promote public understanding of the contribution of effective public relations in encouraging ethical communication and in enhancing the efficiency and performance of all sectors of the economy

5. to represent the interests of members in all public fora

4. to act as an authoritative body for the purpose of consultation in matters of public and professional interest concerning public relations

With a UK-based staff team that works remotely and an international community of volunteers, we are united by a shared sense of purpose as outlined in our Royal Charter.

Our Purpose