Key Activity
Optimization Points
Awareness & Search initiation
The customer begins their journey by conducting a search for hotels in a specific location
- Meta Search Visibility
- Ad Copy and Presentation
- Date Flexibility
Funnel
Metasearch
Key Activity
Optimization Points
Consideration & Price comparison
- Avoid disparity
- Visibility
- Highlight USP
The customer evaluates the options based on price, availability, and other factors.
Key Activity
Engagement & Selection
Optimization Points
The customer selects a specific hotel from the meta search results for more detailed information.
- Direct Booking
- Ad Placement Strategy
- Custom LPs
Decision & Booking
Key Activity
Optimization Points
- Streamline booking
- Incentivize direct booking
- Real-Time Updates
After evaluating the options, the customer decides to book a room, either through an OTA or the hotel’s direct booking system.
Funnel
Pildoras
Descubrimiento
Diferencias entre un hotel de 4 y 5 estrellas
¿Cuantos hoteles de 6 estrellas existen?
Poscast
Consideración
Consideration
El auge de las reservas por Facebook¿Tiene sentido invertir Metas? ¿Funcionan los programa de Loyalty?
Eventos
Lead gen
Webinar, eventos
bofu
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Marketing Funnel
pedrocalvoroldan
Created on August 30, 2024
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Transcript
Key Activity
Optimization Points
Awareness & Search initiation
The customer begins their journey by conducting a search for hotels in a specific location
Funnel
Metasearch
Key Activity
Optimization Points
Consideration & Price comparison
The customer evaluates the options based on price, availability, and other factors.
Key Activity
Engagement & Selection
Optimization Points
The customer selects a specific hotel from the meta search results for more detailed information.
Decision & Booking
Key Activity
Optimization Points
After evaluating the options, the customer decides to book a room, either through an OTA or the hotel’s direct booking system.
Funnel
Pildoras
Descubrimiento
Diferencias entre un hotel de 4 y 5 estrellas ¿Cuantos hoteles de 6 estrellas existen?
Poscast
Consideración
Consideration
El auge de las reservas por Facebook¿Tiene sentido invertir Metas? ¿Funcionan los programa de Loyalty?
Eventos
Lead gen
Webinar, eventos
bofu
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.