Want to create interactive content? It’s easy in Genially!

Get started free

Marketing Funnel

pedrocalvoroldan

Created on August 30, 2024

Start designing with a free template

Discover more than 1500 professional designs like these:

HR Organizational Chart

SWOT PRO

Branching diagram

Fishbone Diagram

Puzzle Diagram

Gear Diagram

Square Timeline Diagram

Transcript

Key Activity

Optimization Points

Awareness & Search initiation

The customer begins their journey by conducting a search for hotels in a specific location
  • Meta Search Visibility
  • Ad Copy and Presentation
  • Date Flexibility

Funnel

Metasearch

Key Activity

Optimization Points

Consideration & Price comparison

  • Avoid disparity
  • Visibility
  • Highlight USP

The customer evaluates the options based on price, availability, and other factors.

Key Activity

Engagement & Selection

Optimization Points

The customer selects a specific hotel from the meta search results for more detailed information.

  • Direct Booking
  • Ad Placement Strategy
  • Custom LPs

Decision & Booking

Key Activity

Optimization Points

  • Streamline booking
  • Incentivize direct booking
  • Real-Time Updates

After evaluating the options, the customer decides to book a room, either through an OTA or the hotel’s direct booking system.

Funnel

Pildoras

Descubrimiento

Diferencias entre un hotel de 4 y 5 estrellas ¿Cuantos hoteles de 6 estrellas existen?

Poscast

Consideración

Consideration

El auge de las reservas por Facebook¿Tiene sentido invertir Metas? ¿Funcionan los programa de Loyalty?

Eventos

Lead gen

Webinar, eventos

bofu

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.

  • Lorem ipsum dolor sit amet.
  • Consectetur adipiscing elit.
  • Sed do eiusmod tempor incididunt ut.