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7 CONTINENTS

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A2 - ABENTEUER AUTOBAHN

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STEVE JOBS

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OSCAR WILDE

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TEN WAYS TO SAVE WATER

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NORMANDY 1944

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BEYONCÉ

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Transcript

ENFOQUES Y CAMPOS

DE ESTUDIO CONTEMPORANEO

CONCEPTOS CLAVE

ANTECEDENTES DIRECTOS

(Siglo XIX)

ORIGEN

DEFINICIONES

PRECURSORES

1

2

APORTACIONES

A LA COMUNICACIÓN

psicología social

3

4

5

6

Mente y Sociedad:

  • Relación entre la mente y la sociedad según Bryan Turner (1999).

Discontinuidad:

  • Modificación de procesos psicológicos individuales en contextos grupales.

  • Basado en teorías psicológicas.
  • Incluye la cultura como dimensión de análisis.
  • Temas: Símbolos, tradiciones, ritos, persuasión, imposición.

  • Comprensión de la influencia y persuasión en la comunicación.
  • Estudio de la formación de normas sociales y su transmisión a través de medios de comunicación.

Disciplina científica que estudia la relación entre persona y sociedad.

Analiza la interacción entre procesos psicológicos individuales y procesos sociales en la sociedad.

Surge a finales del siglo XIX.

Objetivo inicial: Responder a cuestiones sociales complejas (teológicas, históricas, filosóficas, jurídicas).

Psicología de las Masas:

  • Países de origen: Italia y Francia.
  • Autores: Gustave Le Bon, William McDougall.
  • Característica principal: Unidad psicológica de la masa o "mente grupal".
  • Aportaciones: Conformismo, desindividuación, liderazgo.

Contexto: Conflictos sociales intensos.

Psicología de los Pueblos (Völkerpsychologie):

  • País de origen: Alemania.
  • Autor: Wilhelm Wundt.
  • Características: Estudia los procesos mentales colectivos de una comunidad.
  • Enfoque: Productos socioculturales como lenguaje, arte, tradiciones.

Influencia Social:

  • Factores: Actitudes, valores, cohesión grupal, roles, normas, grupos de referencia.
  • Tipos de influencia:
    • Interacción social (individuo a individuo).
    • Conformidad y liderazgo (grupo a individuo).
    • Relaciones entre grupos (grupo a grupo).

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Your topic

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Put an important title here, something that captures the attention of the class

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Your topic

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Brain MindMap

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Contextualize your topic

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Contextualize your topic

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Contextualizeyour topic

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Brain MindMap

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.

Insert a fantastic video for your presentation

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

Use tables and infographics

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

  • Plan the structure of your content.
  • Give visual weight to the key points and most important ones.
  • Define secondary messages with interactivity.
  • Establish a flow throughout the content.
  • Measure the results.

Link

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns.To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Here you can put a standout title

Tip: Interactivity is the key to capturing the interest and attention of your class. A genially is interactive because your students explore and engage with it.

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages.If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Here you can put a highlighted title

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.

Insert a fantastic video for your presentation

Interactive visual communication enhances learning outcomes on any topic and in any context.Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Maps are a great ally, use them!

Note: In Genially, we use AI (Awesome interactivity) in all our designs so that you can level up with interactivity and turn your teaching materials into something that engages and provides value.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your students’ attention.

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

Use tables and infographics

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere.We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

Interactive visual communication enhances learning outcomes on any topic and in any context.Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Maps are a great ally, use them!

Note: In Genially, we use AI (Awesome interactivity) in all our designs so that you can level up with interactivity and turn your teaching materials into something that engages and provides value.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your students’ attention.

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages.If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Here you can put a highlighted title

  • Plan the structure of your content.
  • Give visual weight to the key points and most important ones.
  • Define secondary messages with interactivity.
  • Establish a flow throughout the content.
  • Measure the results.

Link

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns.To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Here you can put a standout title

Tip: Interactivity is the key to capturing the interest and attention of your class. A genially is interactive because your students explore and engage with it.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere.We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.

Insert a fantastic video for your presentation

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere.We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

  • Plan the structure of your content.
  • Give visual weight to the key points and most important ones.
  • Define secondary messages with interactivity.
  • Establish a flow throughout the content.
  • Measure the results.

Link

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns.To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Here you can put a standout title

Tip: Interactivity is the key to capturing the interest and attention of your class. A genially is interactive because your students explore and engage with it.

  • Plan the structure of your content.
  • Give visual weight to the key points and most important ones.
  • Define secondary messages with interactivity.
  • Establish a flow throughout the content.
  • Measure the results.

Link

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns.To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Here you can put a standout title

Tip: Interactivity is the key to capturing the interest and attention of your class. A genially is interactive because your students explore and engage with it.

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages.If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Here you can put a highlighted title

Interactive visual communication enhances learning outcomes on any topic and in any context.Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Maps are a great ally, use them!

Note: In Genially, we use AI (Awesome interactivity) in all our designs so that you can level up with interactivity and turn your teaching materials into something that engages and provides value.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your students’ attention.

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.

Insert a fantastic video for your presentation

Interactive visual communication enhances learning outcomes on any topic and in any context.Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Maps are a great ally, use them!

Note: In Genially, we use AI (Awesome interactivity) in all our designs so that you can level up with interactivity and turn your teaching materials into something that engages and provides value.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your students’ attention.

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

Use tables and infographics

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere.We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

Use tables and infographics

Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that are super handy for your classes?

Tip: Interactivity is the key to capturing the interest and attention of your students. A genially is interactive because your students explore and engage with it.

Tip: Emotional connection or engagement with your class increases when they identify with the message you want to communicate.

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages.If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Here you can put a highlighted title

Causas del suicidio.

Emile Durkheim

Leyes de la imitación.

Gabriel Tarde

Psicología de las masas.

Gustave Le Bon