Persuasive Writing Tech

Cite relevant credentials, providing evidence of expertise

Establish Credibility

Use vivid imagery, telling personal stories to connect with audiences

Elicite Emotion

Present factual evidence, using logical reasoning

Appeal to Reason

Examples

Examples

Examples

Persuasive Technical Writing

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ETHOS

PATHOS

LOGOS

Justifying a Solution: "Implementing this new software will reduce processing time by 30%..."Cost-Benefit Analysis: "By switching to energy-efficient lighting, we can reduce our electricity bill by 15%. ..."Presenting Evidence: "Multiple studies have shown that regular exercise reduces the risk of heart disease by up to 40%..."Using Logic and Facts: "Mandating the use of seat belts has been proven to reduce fatalities in car accidents by 50%..."Risk Mitigation: "The proposed backup system ensures data integrity by creating redundant copies..."Appeal to Precedent: "Based on the legal precedent ..."

Appeal to Fear and Responsibility:"Ignoring proper safety protocols could lead to catastrophic failures..."Appeal to Frustration and Relief:"We know how frustrating it can be to lose hours of work due to unexpected crashes...Appeal to Guilt and Hope:"Every time we choose non-recyclable materials, we contribute to the growing waste problem ..."Appeal to Compassion and Urgency:"Administering this medication promptly can make a life-changing difference ...."Appeal to Excitement and Innovation:"This breakthrough technology isn’t just an upgrade; it’s a revolution...."

Highlighting Certifications: Mention your certification or background in a given field, demonstrating you have the relevant knowledge to explain complex functions.Citing Experience: Reference your years of experience in a specific field showing that you are familiar with industry standards and regulations.Professional Affiliations: Mention your membership in professional organizations, which adds credibility by associating you with a recognized authority in the field.Referencing Past Work: Refer to previous successful projects or published works, illustrating your proven track record.Quoting Industry Experts: Incorporating interviews or quotes from respected industry professionals can boost your credibility by aligning your content with recognized authorities.

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