MICROSITE BUSINESS
Rocío Díaz Flores
Created on August 29, 2024
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Transcript
start
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
Equipo 3
Quiénes somos
Mariana Blanco
Rocio Diaz
Ximena de la Garza
Mario Campos
Diego Esparza
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
Problematic
Kelloggs started in 1906 and since it is very well known for its quality products. Kellogg’s was the first food Brand in Mexico to present nutritious facts in the packages of their products.
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
“Create better days and a place on the table for everyone “
1. 2 Zero Hunger2. 8 Decent work and economic growth3. 12 Responsible consumption and production4. 13 Climate changeMegatrends to consider:Sustainability // Digitalization // Well Being
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
A critical moment where Kellanova implemented its profitability pivot and frontstage pivot was around the time “Kellogg” changed their name to “Kellanova”, this reflects the company's past and it's future in which they started to separate skyrocketing products from the poorly performing cereal business.
Company's pivoting
Critical moment
FRONTSTAGE
The rebranding on healthier and premium products to better meet consumer demands and improve market positioning.
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PROFITABILITY
The shift towards profitable product segments and possible restructuring to improve financial outcomes.
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Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
Our pivoting
Critical moment
The rebranding focuses on healthier and premium products to meet consumer demands and improve market position satisfactorily. Our team has decided to expand our horizons towards online shopping and collaborating with sponsors. The pivots applied to make this model successful are the "backstage and frontstage pivots."
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
- Being able to buy online from the kellanova web site with either 2 option pick up and delivery.
- In that same website make a online game to give people rewards and that can be exchanged for productrs or discounts.
- Personalize recommentaions based on their previous history, purchases or their preferences.
Online shopping
Proposal 1
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
Sponsors / Collabs
Proposal 2
Creating collabs with famous inluencers to display ads on different social media (tiktok, instagram, youtube, x) to advertise the products kellanova sells.
This will increase recognition of the brand and it will open new client segments (specially young people).
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Aditionally, a channel could be crrated in whatsapp to announce new products, dynamics and discounts for the members of the community.
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT
Problematic
Business model
Pivoting
Our pivoting
Proposal 1
Proposal 2
Our business model
Our team
5 Forces of porter
SWOT