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Transcript

Ready for this stop?In this sixth stop, you will gain insight into how Prime Video collects and utilises customer data to enhance the user experience. By the end of this stop, you’ll:

STOP 6

Using Data to Make Prime Video Better

Have learned about Amazon's customer-centric approach, with a particular focus on Customer Obsession, one of the company’s Leadership Principles!

Have discovered how Amazon gathers data from various sources, including customer anecdotes and monitoring data, to continuously refine the Prime Video service.

Understand Amazon Prime Video's data-driven culture and the importance of customer feedback in shaping its development.