Pre-task week 12/ Summarising

Summarising​

Pre-task: week 12

Upon the completion of this lesson, you will be able to:

1. Activate the learned knowledge about paraphrasing.2. Understand differences between paraphrasing and summarising.3. Understand purposes of summarising.4. Apply the learned knowledge about summarising to complete different tasks.

Learning objectives

Do you know these social media platforms? How many do you know?​

1. What social media do you use?​2. Are there any that you used to use, but don’t use anymore?​3. How much time do you spend on social media?​4. Why do you use it?​5. Why do you think that teenagers like social media so much?​

Answer the following questions

Teenagers like going on social media because they can talk to people that they know.​​People aged between 13 and 19 enjoy using social media in order to communicate with their peers.​​In order to communicate with their peers, people aged between 13 and 19 enjoy using social media.​

Look at the sentence below and paraphrase

With the increasing popularity of social media platforms, the emergence of influencers has become prominent. A recent study from Philadelphia University found that influencers on social media have a significant impact on consumer behaviour. The research revealed that people are more likely to purchase products or services recommended by influencers.​Robinson, D. (2019). Social Media and the Future of Influencers. Social Media Influencers in Strategic Communication, pp.24-67.​ ​What would you do if you wanted to use this information in your essay? Would you paraphrase it?​ ​ ​ ​

How about this?

Whatsapp?

Twitter?

Instagram?

Facebook?

What do you know about.....

If you had to talk to someone about what you know about those social media platforms, would you tell them EVERYTHING?

Reflection

Facebook is a social media platform created and owned by Mark Zuckerberg. Billions of people use Facebook worldwide in order to connect with other users, share pictures and join groups.​ ​

Facebook is an online social media and social networking service owned by American technology giant Meta Platforms. Created in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to only Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of December 2022, Facebook claimed 2.96 billion monthly active users, and ranked third worldwide among the most visited websites. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any other users who have agreed to be their "friend" or, with different privacy settings, publicly. Users can also communicate directly with each other with Messenger, join common-interest groups, and receive notifications on the activities of their Facebook friends and the pages they follow.​ ​

Think about the difference(s) between these!

Anima tu contenido y llévalo al siguiente nivel

Summarising is a form of paraphrasing where we take the key points from a long piece of writing and make it shorter. ​ It is like giving a quick overview of someone’s thoughts and opinions.​

SUMMARISING

Let's look at this again

Summary

The popularity of social media has meant that some individuals have become influencers who impact consumer behaviour by recommending products or services

With the increasing popularity of social media platforms, the emergence of influencers has become prominent. A recent study from Philadelphia University found that influencers on social media have a significant impact on consumer behaviour. The research revealed that people are more likely to purchase products or services recommended by influencers.​Robinson, D. (2019). Social Media and the Future of Influencers. Social Media Influencers in Strategic Communication, pp.24-67.​How can you summarise this? ​​​​

With the increasing popularity of social media platforms, the emergence of influencers has become prominent. A recent study from Philadelphia University found that influencers on social media have a significant impact on consumer behaviour. The research revealed that people are more likely to purchase products or services recommended by influencers.​Robinson, D. (2019). Social Media and the Future of Influencers. Social Media Influencers in Strategic Communication, pp.24-67.​ ​The popularity of social media has meant that some individuals have become influencers who impact consumer behaviour by recommending products or services​ ​ ​ ​ ​

What are we missing from the summary at the bottom?

With the increasing popularity of social media platforms, the emergence of influencers has become prominent. A recent study from Philadelphia University found that influencers on social media have a significant impact on consumer behaviour. The research revealed that people are more likely to purchase products or services recommended by influencers.​Robinson, D. (2019). Social Media and the Future of Influencers. Social Media Influencers in Strategic Communication, pp.24-67.​ ​Robinson (2019) describes The popularity of social media has meant that some individuals have become influencers who impact consumer behaviour by recommending products or services​ ​ ​ ​ ​

What are we missing from the summary at the bottom?

Social media helps businesses connect with customers and promote their products. Platforms like Facebook, Instagram and LinkedIn let companies reach many potential customers through targeted advertising. Businesses can also interact with customers, get feedback and solve problems. By analysing data and tracking engagement, companies can improve their marketing and reach more customers. Having a good social media presence is important for businesses to build their brand, reach more people and make more sales.​ McDonald, L. (2020). Adapt or die: Can businesses survive without social media? Journal for Business, pp.254-267.​ ​

Let's summarise

Social media helps businesses connect with customers and promote their products. Platforms like Facebook, Instagram and LinkedIn let companies reach many potential customers through targeted advertising. Businesses can also interact with customers, get feedback and solve problems. By analysing data and tracking engagement, companies can improve their marketing and reach more customers. Having a good social media presence is important for businesses to build their brand, reach more people and make more sales.​ McDonald, L. (2020). Adapt or die: Can businesses survive without social media? Journal for Business, pp.254-267.​ ​McDonald (2020) reports that social media is important for businesses as it enables connection, promotion, growth and reaching a wider audience through platforms like Facebook, Instagram and LinkedIn. Moreover, he describes how it has the added benefit of data analysis to enhance marketing strategies and sales. ​

Let's summarise

Look at this articleThe article is missing a title and the abstract is incomplete.​ Look at the ‘key words’ section of the article.What do you think the article is going to be about?​

Article

Click and skim through the article. What is it about?Next, go through the article and select some of the key points which you find most interesting. Copy and paste these into a word document, you don’t need to paraphrase them yet.​3 or 4 points is probably enough.​

Article

Article

Think about....summarising this lesson with one word!Good luck with your in-class activities!