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CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

A concept is an abstract idea that serves as the foundation for any successful design solution.

Designers can develop a concept through an iterative process, which is a commonly used approach in the creative industry.

This process allows designers to continuously build upon and refine their ideas, ensuring the concept evolves into the best possible outcome. Through repeated revisions, iterative development helps transform initial ideas into fully realized designs.

IDEATION

ITERATIVE DEVELOPMENT PROCESS

Create a network of thoughts, concepts, words, and images that all originate from a central idea. Allow it to expand naturally.

Mind mapping

Produce 8 concept sketches related to the design brief within 8 minutes.

Crazy 8s

Quickly jot down as many ideas as possible without overthinking.

Brainstorming

IDEATION

ITERATIVE DEVELOPMENT PROCESS

8-4-2-1 Rapid Sketching

Make doodles by merging two unrelated ideas or objects to form a connection between them.

Start with an 8-minute sketch, followed by 6 minutes, 4 minutes, and finally 2 minutes of sketching, with 2-minute feedback sessions between each.

Positive/Negative

Mash Up

In negative space drawings, you draw the areas around an object, not the object itself, allowing the object to emerge from the untouched space.

REFINE CONCEPT

ITERATIVE DEVELOPMENT PROCESS

In the refining phase of an iterative development process, you take a developed concept and improve it through continuous testing, feedback, and adjustments. This involves fine-tuning details, resolving issues, and enhancing the idea to better meet goals or requirements before moving to the final stages.

Some questions to think about:

What are the advantages and disadvantages? What opportunities exist, and what are the limitations? What are the benefits, and what are the drawbacks? Which part of the idea aligns best with the brief? Which idea fits the brief most precisely?

PROTOTYPE

ITERATIVE DEVELOPMENT PROCESS

A prototype is a preliminary model of a design used to test and validate concepts. It helps visualize ideas, gather user feedback, and identify issues early, allowing for improvements and refinements before final production.

Hand Sketches/Cad Prototypes

Hand Sketches: Quick, low-fidelity drawings to explore ideas and concepts.CAD Prototypes: Detailed, digital models for precise design and simulation.Each method serves different stages of design, with hand sketches for initial exploration and CAD for detailed development.

TEST AND REVIEW

ITERATIVE DEVELOPMENT PROCESS

Three potential outcomes are:

1. Appropriate (meets or exceeds the requirements): The solution aligns well with the brief and may even surpass expectations.2. Needs Improvement: The solution partially meets the brief but requires modifications to fully address the requirements.2. Does Not Meet the Brief: The solution fails to meet the necessary criteria and does not fulfill the brief’s objectives.

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

A method for analyzing a design challenge from six unique perspectives.Consider different viewpoints.Using all six approaches generates a useful set of insights.These insights help in making well-informed decisions about the next steps.

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

A method for analyzing a design challenge from six unique perspectives.Consider different viewpoints.Using all six approaches generates a useful set of insights.These insights help in making well-informed decisions about the next steps.

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

Represents objective, factual details.Emphasizes data, statistics, and evidence.What kinds of questions should be asked at this stage?

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

Reflects emotions, feelings, and instincts.Promotes sharing intuitive responses and initial impressions.What kinds of questions should be asked at this stage?

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

Highlights optimism, positivity, and advantages.Concentrates on examining the positive aspects and potential opportunities.What kinds of questions should be asked at this stage?

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

Embodies caution, critical analysis, and potential drawbacks.Focuses on identifying possible issues, risks, and weaknesses.What kinds of questions should be asked at this stage?

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

Represents creativity, fresh ideas, and potential opportunities.Fosters brainstorming and the development of innovative solutions.What kinds of questions should be asked at this stage?

CREATIVE THINKING TECHNIQUES: 6 THINKING HATS

Represents oversight, organization, and process management.Directs and structures the thinking process.What kinds of questions should be asked at this stage?

SELF-STUDY TASK (2 HOURS)

Draft a brief for a design project using goodbrief.io.Examine the brief through the lens of the designated thinking hat, generating insights and questions relevant to that perspective.Present the insights and engage in a discussion about the various viewpoints derived from applying the Six Thinking Hats method. This process helps to ensure a well-rounded understanding of the project from multiple angles.

thank you

This marks the end of our concept development journey together. I hope you'll continue to explore, question, and stay curious until next time!