Social Media Plan
Ricardo Brilha
Created on August 24, 2024
Over 30 million people build interactive content in Genially.
Check out what others have designed:
Transcript
Actions and Plans
Start
Index
01
Actions and Plans to maximize turnover
Write a subtitle here
02
Actions and Plans to minimize costs
Write a subtitle here
03
Social Media Channels
Write a subtitle here
04
Staff preparation and moral
Write a subtitle here
05
What new?
Write a subtitle here
Maximizing Turnover
Next
Heavy advertising about our Sunday roasts, new ales, new spirits, bin ends, etc ...
Got table talkers in all bar tables advertising about our pub and it's sisters
Wrote black boards in house to advertise various items in promotion
Printed Posters and showcased them in the Pub
Shared those through our various social media channels
Actions Taken To Maximize Turnover
Introduced an array of Food Themed Weeks
Minimizing Costs
Next
Reduced wet holding stock by ordering not necessarily less but more efficiently
Actions Taken To Minimize Costs
Reduced as much as I could on staff costs whenever possible
TikTok
Social Media Channels
Next
Heavy advertising about our Sunday roasts, new ales, new spirits, bin ends, etc ...
Got table talkers in all bar tables advertising about our pub and it's sisters
Wrote black boards in house to advertise various items in promotion
Printed Posters and showcased them in the Pub
Created a Linkedin channel too, as over a 1/3 of our guests are professional and very likely have a Linkedin profile
Social Media Channels
Advertised as much as I could on ALL of our social media channels including local groups Facebook pages
Staff Preparation and Morale
Next
Food/Drink reward incentives for highest sales on specific items
Training
Staff preparation and morale
Briefings before each busy shift (mainly weekends)
What New?
Next
What New ?
Introduced on the Menu a While U Wait and a Light Bites Section which has been having a very good feedback
Social Media Channels
We are visual beings
We are able to understand images from millions of years ago, even from other cultures.
Narrative beings
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Social beings
We need to interact with each other. We learn collaboratively.
Digital Beings
We avoid being part of the content saturation in the digital world.
contents
Content plan
You know a presentation is WOW when you capture your audience's attention and everyone assimilates the information
A presentation is NOT WOW when it's boring and you see drowsiness taking over your audience because no one has understood anything
When you make a WOW presentation you turn interactivity and animation into allies and only hear applause
When you make a boring presentation, you only hear the snores of your audience and there is so much text that there is no room for even a single image
KPIs and objectives
Write a great subtitle
Start
Social Media Objectives
KPIs and goals
Web Traffic Goals
KPIs and objetives
+500
Visits
+1000
Stay time
+200
Conversion time
+800
ROI
-200
Bounce rate
+200
CPC
Thank you!
Start
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spreadit wherever.
We don't like to bore. We don't want to be repetitive. Communicating the same way is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.
Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.
Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.
Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.