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Transcript

Actions and Plans

Start

Index

01

Actions and Plans to maximize turnover

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02

Actions and Plans to minimize costs

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03

Social Media Channels

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04

Staff preparation and moral

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05

What new?

Write a subtitle here

Maximizing Turnover

Next

Heavy advertising about our Sunday roasts, new ales, new spirits, bin ends, etc ...

Got table talkers in all bar tables advertising about our pub and it's sisters

Wrote black boards in house to advertise various items in promotion

Printed Posters and showcased them in the Pub

Shared those through our various social media channels

Actions Taken To Maximize Turnover

Introduced an array of Food Themed Weeks

Minimizing Costs

Next

Reduced wet holding stock by ordering not necessarily less but more efficiently

Actions Taken To Minimize Costs

Reduced as much as I could on staff costs whenever possible

TikTok

Facebook

Instagram

Linkedin

Social Media Channels

Next

Heavy advertising about our Sunday roasts, new ales, new spirits, bin ends, etc ...

Got table talkers in all bar tables advertising about our pub and it's sisters

Wrote black boards in house to advertise various items in promotion

Printed Posters and showcased them in the Pub

Created a Linkedin channel too, as over a 1/3 of our guests are professional and very likely have a Linkedin profile

Social Media Channels

Advertised as much as I could on ALL of our social media channels including local groups Facebook pages

Staff Preparation and Morale

Next

Food/Drink reward incentives for highest sales on specific items

Training

Staff preparation and morale

Briefings before each busy shift (mainly weekends)

Facebook

Instagram

Linkedin

What New?

Next

What New ?

Introduced on the Menu a While U Wait and a Light Bites Section which has been having a very good feedback

Social Media Channels

Facebook

We are visual beings

We are able to understand images from millions of years ago, even from other cultures.

Instagram

Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

Social beings

We need to interact with each other. We learn collaboratively.

Linkedin

Digital Beings

We avoid being part of the content saturation in the digital world.

contents

Content plan

Facebook

You know a presentation is WOW when you capture your audience's attention and everyone assimilates the information

Instagram

A presentation is NOT WOW when it's boring and you see drowsiness taking over your audience because no one has understood anything

When you make a WOW presentation you turn interactivity and animation into allies and only hear applause

Linkedin

When you make a boring presentation, you only hear the snores of your audience and there is so much text that there is no room for even a single image

KPIs and objectives

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Start

Social Media Objectives

KPIs and goals

Web Traffic Goals

KPIs and objetives

+500

Visits

+1000

Stay time

+200

Conversion time

+800

ROI

-200

Bounce rate

+200

CPC

Thank you!

Start

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spreadit wherever.

We don't like to bore. We don't want to be repetitive. Communicating the same way is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.

Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.

Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.

Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.

We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.