olympic SUMMER GAMES on NBC
13.9 Million
Top 5 Nights
Avg Viewers on NBC in Primetime
2024 Paris NTI Performance Wrap-Up
#2-Tue 7/30 17.4M
#3-Thu 8/1 15.5M
#1-Sun 7/28 18.5M
Jul 26 - Aug 11, 2024
#5-Mon 7/29 15.05M
#4-Fri 7/26 15.1M
Full OLYMPIC Tracking
Powerpoint Presentation
Powerpoint Presentation
All outperformed Tokyo's top 5 levels.
45%
11%
BROADCAST WINS GOLD OVER CABLE
Total Day Averages
from Rio 2016
from Tokyo 2021
2024 PRIME HUT/PUTS vs 2021
+1808%
Top 5 Programs
6.7 Million NBC Avg
Non-Olympic Gms Prime
A18-49 -36%
A25-54 -33%
HUTS -21%
351,000 Cable Avg*
LA 2028 OLYM PRVW-7.7M
Digital & Social**
60 MIN PRSNTS-R-3.7M
Led by Peacock, 23.5 billion minutes of Paris Olympics coverage were streamed – up 40% from all prior Summer and Winter Olympics combined (16.8 billion minutes across NBCUniversal digital platforms).
NFL HALL OF FAME-3.4M
MILLIONAIRE-3.1M
AFV: SO MANY LAUGHS-3.1M
CONTENT STRATEGY
Source: KTG Content Strategy Analysis based on Nielsen's NNTV, NTI panel data , Olympic dates from 1992-2024, P2+ Impressions (000s). Broadcast NBC and Telemundo. *Cable properties averaged include: USA, CNBC, E!, Golf Channel, Paris Extra 1 & 2 and Universo. **Sourced from NBC Universal press release dated 8/12/24.
2024 SUMER OLYMPICS on NBC
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Created on August 22, 2024
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Transcript
olympic SUMMER GAMES on NBC
13.9 Million
Top 5 Nights
Avg Viewers on NBC in Primetime
2024 Paris NTI Performance Wrap-Up
#2-Tue 7/30 17.4M
#3-Thu 8/1 15.5M
#1-Sun 7/28 18.5M
Jul 26 - Aug 11, 2024
#5-Mon 7/29 15.05M
#4-Fri 7/26 15.1M
Full OLYMPIC Tracking
Powerpoint Presentation
Powerpoint Presentation
All outperformed Tokyo's top 5 levels.
45%
11%
BROADCAST WINS GOLD OVER CABLE
Total Day Averages
from Rio 2016
from Tokyo 2021
2024 PRIME HUT/PUTS vs 2021
+1808%
Top 5 Programs
6.7 Million NBC Avg
Non-Olympic Gms Prime
A18-49 -36%
A25-54 -33%
HUTS -21%
351,000 Cable Avg*
LA 2028 OLYM PRVW-7.7M
Digital & Social**
60 MIN PRSNTS-R-3.7M
Led by Peacock, 23.5 billion minutes of Paris Olympics coverage were streamed – up 40% from all prior Summer and Winter Olympics combined (16.8 billion minutes across NBCUniversal digital platforms).
NFL HALL OF FAME-3.4M
MILLIONAIRE-3.1M
AFV: SO MANY LAUGHS-3.1M
CONTENT STRATEGY
Source: KTG Content Strategy Analysis based on Nielsen's NNTV, NTI panel data , Olympic dates from 1992-2024, P2+ Impressions (000s). Broadcast NBC and Telemundo. *Cable properties averaged include: USA, CNBC, E!, Golf Channel, Paris Extra 1 & 2 and Universo. **Sourced from NBC Universal press release dated 8/12/24.