A History Of Marketing: Strategy Through The Age - Maria Bacre

A History Of Marketing: Strategy Through The Age

Interactive Timeline - Maria Bacre

Pre-literate societies

1862

1450s

+info

+info

+info

1400s

1742

+info

+info

1902

1964

1942

+info

+info

+info

1920s

1952

+info

+info

1960s-1970s

early 1990s

1975

+info

+info

+info

1972

1980s

+info

+info

Late 2000s

Early 2000s

1990s

+info

+info

+info

Late 1990s - early 2000s

Mid 2000s

+info

+info

2010s

Present day

2010s

+info

+info

+info

Late 2010s

2010s

+info

+info

Pre-literate societies:

Artisans use namesake designs as a rudimentary form of branding and advertising, allowing consumers to determine product quality at a glance.

1400s:

Introduction of the printing press revolutionizes mass communication, providing businesses with a quick and cost-effective way to reach potential customers.

1862:

Introduction of direct mail advertisement helped diversify marketing channels.

1742:

The first magazine ad is published in Benjamin Franklin's General Magazine, expanding the reach of print advertising.

1450:

The first recorded print advertisement appears within a decade of the printing press's introduction, marking the beginning of print advertising.

1902:

University of Pennsylvania offers the first marketing course titled "The Marketing of Products," recognizing the need for focused, professional marketing efforts.

1920s:

Radio advertising enters the marketing landscape, quickly overtaking print in terms of ad spend.

1964:

Neil Borden popularizes the marketing mix concept, focusing on the "four Ps": product, promotion, place, and price.

1952:

"Marketing mix" concept first originated, laying the groundwork for modern marketing strategy.

1942:

Introduction of television ads adds another opportunity for brands to reach consumers across a growing media landscape.

1960s - 1970s

Development of marketing mix modeling (MMM) as marketers want to understand the effectiveness of their efforts across print, broadcast, and out-of-home advertising.

1972:

Invention of the first wireless phone kicks off a wave of emerging technologies.

Early 1990s:

Emergence of the first search engines to help users navigate the web.

1980s:

Widespread adoption of personal computers begins to change how consumers interact with information and advertising.

1975:

The first personal computer enters the market, making way for the digital revolution.

1990s:

Development of search engine optimization and advertising techniques to capitalize on the growing internet user base.

Late 1990s - early 2000s

Rise of digital attribution models as marketers seek to measure the impact of digital channels.

Late 2000s:

Introduction of smartphones and tablets allows for sophisticated browsing and engagement on-the-go, creating new marketing opportunities.

Mid 2000s:

Adoption of multi-touch attribution to have multiple touchpoints across the consumer's path to purchase.

Early 2000s

Introduction of "last click" or "last touch" attribution.

2010s:

Development of lift studies for attribution, which "lifts" consumer touchpoints across specific digital channels to score their value.

2010s:

Growing complexity of digital marketing mix as consumers engage with media across multiple devices.

Present day:

Integration of online and offline marketing measurements, providing marketers with a 360° view of their efforts across all channels.

Late 2010s:

Shift towards unified marketing measurement, combining digital attribution with traditional media mix modeling.

2010s:

Recognition of flaws in attribution models leads marketers to seek more comprehensive measurement strategies.