Want to make interactive content? It’s easy in Genially!

Over 30 million people build interactive content in Genially.

Check out what others have designed:

Transcript

LEVELLING UP

LEVELLING UP

COPY DOESN'T MEAN GAME OVER!

PRESS START

We explore the level of work we can achieve through the amount of copy and content we use

intro

Today we are talking copy. Why it matters and how to get the most impactful results.

© 2024 like minds Copy

HI-SCORE

250724

STAGES

LEVELS

Examples

Stage 1 breakout

Pause

Stage 2 breakout

Tips & Tricks

hp up

7 tips

word count creep

level Guides

Playthrough

rESTART GAME

Cheat codes

Credits

Sprints

levels

Play

Play

Play

When push comes to shove we make the descision to have copy as the star of the show. This means design and graphical elements are secondary, shoe-horned in where they will fit.

Tetris

This usually requires us to downsize the copy to a minimum point size and also reduce leading creating a condensed finished product.

We have more room to play with design and graphics, there is less content than Tetris and copy feels more comfortable in the space.

Space invaders

There is a balance of overall content with more options for layout, key messaging and brand recognition. In this instance the design has scope to change and be more malleable.

The ball is in our court, copy is at a minimum and visuals speak louder than words.

Pong

We have the space to create beautiful graphics which translate the message without the need to spell it out in plain text. This approach lends itself to strong direct headings, key messaging/callouts and impactful visuals.

Examples

Highlighting the difference in levels, across one project

stage 1Breakout

We are going to breakout into 4 groups to discuss which levels our clients/projects fall into, where we think those clients should be and the challenges we face.

Lindsay

Megan

Alix

Kiarna

Laura

Allan

Players

Alana

Tom

bAN

eLLEN

nIKITA

Nikki

DANII

alex b

Jude

nICKY C

Bee

sOPHIE

iSOBEL

rOBYN

dI

15:00

back in the game

Let's talk through what each group discussed, exploring where our clients are, where we want them to be and the challenges we face.

LET'S TAKE A BREAK

PAUSE

PAUSE

Stage 2Breakout

We are now going to ask everyone in their groups to think up and write down some ways we can overcome the difficulties and challenges, are there tools we could benefit from?

Lindsay

Megan

Alix

Kiarna

Laura

Allan

Players

Alana

Tom

bAN

eLLEN

nIKITA

Nikki

DANII

alex b

Jude

nICKY C

Bee

sOPHIE

iSOBEL

rOBYN

dI

15:00

Time toshare

Let's talk through what each group came up with. Any ideas, solutions and tools that may prove to be beneficial moving forward.

Tips & Tricks

to level up
Planning is key

restartgame

PLAYTHROUGH

iNSIGHTS
  • Capita's response to Cyber incident
  • Keeping safe from scams
Keeping your pension safe [2 pages]
  • Welcome from Jonathan
  • Contents
  • What to read if you only have 5 minutes - top 3 actions for a member to take, with signposting to relevant newsletter page for more details
Welcome [2 page]
Front cover [1 page]
Item

WHAT WE'VE DONE BEFORE

Page 5
Page 4
Page 3
Page 2
Back
Front

How we could do it

level Guides

These are here for best practice and visual results, they won't always be achievable

These are guides, a basis for best practice to achieve clear content and impactful visuals
Instills heirachy within content and steers the readers attention
Similar to Sub-headings these are here to draw attention to important information
This will be the main intro into the subject matter,this might not be neccessary on every page

Things to think about when adding more pages:

what if word count creeps

  • More content = more pages = more cost
  • Increased print costs (may be negligible)
  • If in doubt, get print quotes for 2 document lengths

Give clients pros and cons of more copy if they want it

7 tips for elite content outlines

Include key messages (and word counts where helpful)

Consider how much you’re putting on each page

Think about the flow – where do things sit best on a spread and across the document?

Get your client’s input and agreement early on

Ask the client and administrator any key questions

Give it a theme – how will it all hang together?

TIME FOR SOME FOOD!

HP UP

HP UP

Cheat codes

Inside the world of copy for web
TETRIS
SPACE INVADERS
PONg
another dimention
not final
No limits

20%

STATS

20%

of text on a web page is read on average

People don’t read.They scan.

what makes great web copy

headings

SUBHEADERS

headings

SHORT PARAGRAPHS

SUBHEADERS

headings

groupingcontent

This is just a sample text to show you how hard and time-consuming it is to read this long text. It’s not easy to scan for the human eye, and we feel that we don’t want to read this text even in the beginning. And I totally understand, it’s painful. Thanks you for reading.

Don’t write stressful paragraphs like this.

But on the other hand, it is effortless to read this one.Because words are grouped together into 3-5 pairs.A carefully thought out text structure creates a seamless experience.

Group text into 3-5 pairs like this.

Most people can remember about seven chunks of information in short term memory.

Magical number 7

7 8 9 6 5 1 2 6 6 5

7 8 9 6 - 5 1 2 - 6 6 5

  • Item 1
  • item 2
  • item 3
  • item 4
  • item 5
  • item 6
  • item 7
  • Item 1
  • item 2
  • item 3
  • item 4
  • item 5
  • item 6
  • item 7
  • item 8
  • item 9
  • item 10

links - CTAs

Provides some information when read out of context

Explains what the link offers

Provides some information when read out of context

Doesn’t talk about mechanics

Explains what the link offers

Provides some information when read out of context

Doesn’t use ‘Click here’ or ‘Find out more’

Doesn’t talk about mechanics

Explains what the link offers

Provides some information when read out of context

To download the climate report click here

Get the latest climate report

i need your help

This is for members of the Unknown Pension Plan, this website is designed to be fully functional on mobile devices. In addition to member sections, the site contains useful information relating to the Plan's governance, financial and investment position, click here to keep up to date with the latest news.

  • Make it descriptive
Call-to-action
  • Strip out the unessesary
  • Keep it short
Description
Heading

THE RIGHT WAY TO DO IT

05:00

These slides will be shared on Workplace along with a link to like minds world, where you can download the level guides.

Good game

HI-SCORE

We just want to say a big thank you to everyone for making the trip today, we hope you enjoyed it.

© 2024 like minds Copy

250724

THANKS

CREDITS

CREDITS

+INFO

Play

+INFO

ContentsWhat to read if you only have 5 minutes - top 3 actions for a member to take, with signposting to the relevant newsletter page for more details

Chair’s welcome (max 750 words)Key messages:

  • The Fund is in a good position
  • There’s a new sponsor CEO – no changes anticipated
  • We’re keeping an eye on changes resulting from the General Election

page 3

Page 2

Title

Image

Logo

Front COVER

Tagline

Contact details

bACK COVER

Keeping safe from scams (max 500 words) Key messages:

  • The Trustee doesn’t want members to fall victim to scams
  • Be aware of how scammers might approach you
  • Take financial advice before making any decisions
Action: Find more information online

Capita's response to Cyber incident (max 500 words) Key messages:

  • We want to reassure you
  • Capita has made updates to its systems
  • The aim is to prevent any further risk to your data/benefits
Action: None

page 5

Page 4