LUCK

Return onLuck

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Return on Luck, from Great by Choice, shows that great companies aren’t luckier—they just make more of their luck. The key question isn’t, "Will you get luck?" but "What will you do with it?"Recognize Luck: Herb Kelleher saw the 1970s airline deregulation as a chance to expand Southwest Airlines.Make the Most of it: Andy Grove turned Intel’s market challenges into dominance by focusing on microprocessors.Minimize Downside: Lou Gerstner transformed IBM by shifting from declining mainframes to services.In short, Return on Luck is about recognizing, maximizing, and managing luck for success.

For example, Bet365 quickly recognised the rise of mobile betting in the early 2010s and invested heavily in mobile technology. This foresight paid off, with mobile betting now accounting for over 60% of their total revenue.