SFU TEMPLATE - Module 3 (Simulation)
Springpod Team
Created on August 16, 2024
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Transcript
Materials Needed
Computer with internet access
Data analysis tool
Web browsers for research
Text editor
(Excel, Google Sheets, or a BI tool like Tableau)
(Word, Google Docs)
NEXT
BACK
Preparation Task (10 minutes)
NEXT
Research Task (30 minutes)
Analysis Task (30 minutes)
Create Task (20 minutes)
As a reminder, below are the steps we're going to take in order to complete the simulation. There will be timers on each step, but this is simply there for guidance and there is no pressure to finish before or after the time is up!
If you're ready, click the start button below to get going!
Document and Present (15 minutes)
Reflection Task (10 minutes)
Expected Outcome
Simulation
Simulation
PREPERAtion task
Select a Market Segment
10:00
Define Objectives
BACK
Choose a specific market segment or industry you are interested in (e.g., e-commerce, healthcare, technology).
Identify a key business question or objective you want to address (e.g., understanding customer preferences, identifying market trends).
NEXT
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Simulation
research task
Collect data:
BACK
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
30:00
NEXT
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Identify 2-3 main competitors in your market segment. Gather data on their market share, customer reviews, marketing strategies, and product offerings through their websites, news articles, and social media.
Competitor Analysis
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Investigate customer behaviour and preferences through surveys, forums, customer reviews, and social media. If possible, use tools like Google Trends to understand search interest.
Customer Insights
Simulation
Analysis Task
15:00
BACK
NEXT
Data Compilation and Cleaning:
Consolidate Data:Collect all the gathered data into a single Google Sheet or Excel file.
Clean Data:Ensure data is clean, formatted correctly, and any irrelevant information is removed.
Identify Key Metrics:Identify crucial metrics relevant to your business question or objective, such as market size, customer demographics, competitor pricing, etc.
Simulation
Analysis Task
15:00
BACK
NEXT
Data Analysis:
Analyse TrendsUse graphs and charts to visualise market trends, customer behaviour, and competitor strategies.
SWOT AnalysisPerform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for your chosen market segment based on the collected data.
Simulation
Create Task
20:00
BACK
NEXT
Key Findings
Summarise key findings from your data analysis. Highlight important trends, customer preferences, and potential opportunities or threats in the market.
Based on your analysis, provide actionable recommendations for a business to leverage marketing intelligence. These might include adjusting marketing strategies, entering new markets, or enhancing product features.
Recommendations
Develop Insights:
Simulation
Document and Present
15:00
BACK
NEXT
Create a Report
Compile your findings and recommendations into a detailed report using a text editor. Include visuals (graphs, charts) to support your insights.
Presentation
Prepare a short presentation summarising your key findings and recommendations. Use PowerPoint or Google Slides for visual support.
Share and Get Feedback:
Share your presentation with a peer or mentor for feedback.
Simulation
Reflection Task
10:00
BACK
Reflect on what you have learned about marketing intelligence and data analysis.
NEXT
Consider how the insights gained can be applied to real-world business decisions.
Think about how this exercise has enhanced your skills as a potential Business Intelligence Analyst and how you can further improve.
Learning Experience
Application
Skill Development
Reflect on the Process:
Simulation
Expected outcome
BACK
By the end of this activity, you will have gained practical experience in collecting and analysing marketing intelligence data. This will help you understand how to make data-driven business decisions, improving your analytical skills and providing key insights that can support strategic planning. The exercise leverages accessible tools and methods, ensuring it is practical and feasible within the given timeframe.
Expected Outcome
Well done for completing the simulation! In the next section you will upload your research.