SFU TEMPLATE - Module 3 (Simulation)

Materials Needed

Computer with internet access

Data analysis tool

Web browsers for research

Text editor

(Excel, Google Sheets, or a BI tool like Tableau)

(Word, Google Docs)

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BACK

Preparation Task (10 minutes)

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Research Task (30 minutes)

Analysis Task (30 minutes)

Create Task (20 minutes)

As a reminder, below are the steps we're going to take in order to complete the simulation. There will be timers on each step, but this is simply there for guidance and there is no pressure to finish before or after the time is up!

If you're ready, click the start button below to get going!

Document and Present (15 minutes)

Reflection Task (10 minutes)

Expected Outcome

Simulation

Simulation

PREPERAtion task

Select a Market Segment

10:00

Define Objectives

BACK

Choose a specific market segment or industry you are interested in (e.g., e-commerce, healthcare, technology).

Identify a key business question or objective you want to address (e.g., understanding customer preferences, identifying market trends).

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Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Simulation

research task

Collect data:

BACK

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

30:00

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Market Reports

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Market Reports

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Market Reports

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Market Reports

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Market Reports

Identify 2-3 main competitors in your market segment. Gather data on their market share, customer reviews, marketing strategies, and product offerings through their websites, news articles, and social media.

Competitor Analysis

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Market Reports

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Investigate customer behaviour and preferences through surveys, forums, customer reviews, and social media. If possible, use tools like Google Trends to understand search interest.

Customer Insights

Simulation

Analysis Task

15:00

BACK

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Data Compilation and Cleaning:

Consolidate Data:Collect all the gathered data into a single Google Sheet or Excel file.

Clean Data:Ensure data is clean, formatted correctly, and any irrelevant information is removed.

Identify Key Metrics:Identify crucial metrics relevant to your business question or objective, such as market size, customer demographics, competitor pricing, etc.

Simulation

Analysis Task

15:00

BACK

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Data Analysis:

Analyse TrendsUse graphs and charts to visualise market trends, customer behaviour, and competitor strategies.

SWOT AnalysisPerform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for your chosen market segment based on the collected data.

Simulation

Create Task

20:00

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Key Findings

Summarise key findings from your data analysis. Highlight important trends, customer preferences, and potential opportunities or threats in the market.

Based on your analysis, provide actionable recommendations for a business to leverage marketing intelligence. These might include adjusting marketing strategies, entering new markets, or enhancing product features.

Recommendations

Develop Insights:

Simulation

Document and Present

15:00

BACK

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Create a Report

Compile your findings and recommendations into a detailed report using a text editor. Include visuals (graphs, charts) to support your insights.

Presentation

Prepare a short presentation summarising your key findings and recommendations. Use PowerPoint or Google Slides for visual support.

Share and Get Feedback:

Share your presentation with a peer or mentor for feedback.

Simulation

Reflection Task

10:00

BACK

Reflect on what you have learned about marketing intelligence and data analysis.

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Consider how the insights gained can be applied to real-world business decisions.

Think about how this exercise has enhanced your skills as a potential Business Intelligence Analyst and how you can further improve.

Learning Experience

Application

Skill Development

Reflect on the Process:

Simulation

Expected outcome

BACK

By the end of this activity, you will have gained practical experience in collecting and analysing marketing intelligence data. This will help you understand how to make data-driven business decisions, improving your analytical skills and providing key insights that can support strategic planning. The exercise leverages accessible tools and methods, ensuring it is practical and feasible within the given timeframe.

Expected Outcome

Well done for completing the simulation! In the next section you will upload your research.