EN - Q7 - TravelUSA

Q7 - 🔎 Market research

EATLOVE & Travel

start

"I haven't been everywhere but it's on my list"

Travel Agency

The USA is one of the most popular tourist destinations for German travellers. So you decide to conquer this country by proposing Miami as a destination.

Price

Upgrades

Marketing

Hallo Deutschland, here we come!

Over the past few months, you've decided to expand your market by offering your tours to a country other than France. This country shares with France an enthusiasm for the United States and its culture. A brief market study revealed enormous potential for your travel agency. That's why you and your team decided to try your luck in Germany, "the home of poets and thinkers".

New market

New market

Demand

Price

Uprades

Marketing

New market

Demand

Q7

Each quarter, you will need to determine which service you want to prioritize: French or German.

20

22

Q8

Q6

20

Graph illustrating the average demand for your company in number of trips for 2 people. Currently, only Miami is offered on the german market.

Demand

Miami - for german market

Demand

Opening up to the German market proves to be an easy operation in terms of organization. Preparing trips to Miami, whether for French or German customers, requires the same level of preparation. The estimated workload for your project managers remains at 14 hours per file, plus additional hours depending on your choice of accommodation and themes. Minimum and maximum price ranges remain unchanged. For a 7-day trip for 2 people, it can range from €3,000 to €7,000.The only difference with your French market lies in the payment terms granted to your German customers = set at one quarter. Managing your cash flow is therefore essential to support these deferred payments.

Price

Upgrades

Marketing

New market

Demand

Prices

Price

Upgrades

Marketing

New market

Demand

For the new German market, a different communications approach to that used for the French is required. A specific marketing budget must be allocated to promoting Miami as a destination. Your team needs to develop a detailed marketing strategy, defining the key messages for your potential customers. Traditional marketing: flyers and radio. This will allow you to reach a large audience and gain visibility. Max budget: €5,000 Digital marketing: a crucial element to effectively reach your target audience, which is very present, particularly on social networks. Max budget: €5,000 Event marketing: the organization of promotional events to make you known to german travelers. Max budget: €10,000

Marketing

Price

Upgrades

Marketing

New market

Demand

Go

Sorting waste

Click on the to check out the details

Team building

New specific upgrades are now available in addition to the old ones already in place. Check them out:

Upgrades

READY? set, go!

• Impact on CSR
• Cost: €2 500 + €50 per following quarter for waste management

More ethically responsible💪

Implementation of waste sorting. An initiative aimed at strengthening your involvement in favor of a less polluted planet.

TEAM SPIRIT !

You decide to organize a team building day involving all of your employees. It’s an opportunity to relax, to be creative with your future projects in mind, and to strengthen ties within your company 🥳🎉🎊 Impact : impact on your employees’ efficiency and CSR Cost : €600