Unlock the
Let's start
The rebrand campaign is a unique opportunity to reintroduce ZIRA to the market.
The
We've taken as our inspiration for this campaign the symbolism of the maze – a powerful metaphor for the complexities CSPs face.
Just as every maze has its path, ZIRA becomes the trusted guide, navigating businesses through cutting-edge, innovative solutions.
Post-launch
Step 4
January-February 2025
The Story
Activity
TIMELINE
Online launch
Step 3
Mid Dec - mid Jan
Budget
The campaign features 4 key phases.
Gala event
Step 2
20th December
Step 1
Pre-launch teaser campaign
Mid Nov - mid Dec
Pre-launch
Internal campaign
Intrnal campaign
TEASER CAMPAIGN
Get LinkedIn talking
Create a destination page
Build excitement ahead of the rebrand launch with a LinkedIn teaser campaign combined with a landing page countdown. To complete the build up, we propose designing invitations to the gala that fully align with the theme for a cohesive and memorable launch experience.
Send unmissable invitations
GALA
Internal campaign
Get guests gaming
event
Generate excitement at the event while highlighting the core rebrand narrative through interactive elements like a video game, branded merchandise, and an engaging brand story video.
Make the night memorable
Share the brand story
ONLINELAUNCH
Internal campaign
Countdown page transformation
day
Linkedin campaign
This is the moment when all elements come together: the countdown page transforms into a destination page, while omnichannel campaigns from LinkedIn to email kickoff to spread the word.
Email blast
Going
Internal campaign
forward
Get the expert view
The rebrand is just the start, we can use it as a hook to continue the conversation and keep ZIRA front of mind.
Get on the roadshow
Budget
Item
Cost (per item)
Teaser video
£5-7,000
From £1,000
Landing page
Email announcements or banners
£405
Video game
£6-10,000
Video story
£5-8,000
Merchandise
From £500
LinkedIn posts (with Gif/carousel)
£305.5
Testimonial activities
£675
PR and roadshow activities
£6,500
Awards entries
£2497.50
Linkedin campaign Build a short series of LinkedIn posts both for the corporate account and for employees to re-use as needed. These can alternate directing to the new rebrand page or amplifying engagement through sharing the video game, and brand story.
Gala event- Internal launch Create a page on the intranet with the brand story and linking to the video game and video story. Whether they’re attending the gala event or not, everyone has the opportunity to be on the same page.
Get on the roadshow Share the news widely through press releases and media outreach to amplify the message in January. We can use the AI eBook as a hook to talk about the rebrand Distribute the press release in January so a round of interviews can be scheduled in the run up to MWC or interviews can be conducted at the show
Pre-launch - Internal Design an email banner for the ZIRA team to add to their signature, hyperlinking to the countdown page.
Get LinkedIn talking Deliver a series of LinkedIn posts to hint at the launch. Linkedin Posts will focus on the concept of “owning the journey” and “crack the code” as the viewer sees hints at the ZIRA maze, with a figure featuring at different points of the journey, and the launch date on the horizon.
Docusign video
Share the brand story The best way to share a rebrand is through the people behind it. We’d recommend creating a brand story video that gives a snapshot of the behind-the-scenes thinking behind the rebrand and including video interviews with key stakeholders.
Get the expert view Generate interest with interviews from the team using Vocal Video,commenting on the rebrand. These short clips will help cut through the noise.
Make the night memorable Launch events typically come with giveaways, so why not create truly memorable ones? Concept 1: A sleek 3D card that visually illustrates the before-and-after of the rebrand, providing guests with a simple yet impactful snapshot of ZIRA’s transformation. Concept 2: A branded maze toy that embodies the ZIRA theme, inviting guests to engage in playful exploration while reinforcing the brand’s core concept.
Post-launch - Internal launch Enter ZIRA in relevant design awards to recognize and celebrate the rebrand's success. This not only highlights the effort put into the rebranding process but also elevates ZIRA’s profile in the industry.
Email blast Inform customers and prospects about the launch, highlighting key aspects of the rebrand and inviting them to explore the new ZIRA.
Send out unmissable invitations Get the right people to the gala launch with visually captivating e-invitations that stand out in inboxes.
Launch day - Internal launch Help ZIRA staff spread the word with an updated email banner and easy-to-share content templates for LinkedIn. This will empower staff to effectively communicate the rebrand and share key messages across their networks, amplifying the launch's impact.
A video example we've quickly created to illustrate how the maze works with your branding.
Create a destination page Continue building anticipation with a countdown landing page, which can convert post-launch into the official announcement.
Get guests gamingEngage guests on a secondary level by providing them with a short interactive game, embracing the maze motif. The aim is to make the event more memorable, help guests bond over gameplay, while also reinforcing the brand message in a playful manner.
Countdown page transformation The countdown page evolves into a dynamic landing page featuring the brand story video, an interactive video game, and a comprehensive press release about the rebrand, ensuring all information is easily accessible in one location.
Zira branding launch
Isoline Communication
Created on August 13, 2024
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Transcript
Unlock the
Let's start
The rebrand campaign is a unique opportunity to reintroduce ZIRA to the market.
The
We've taken as our inspiration for this campaign the symbolism of the maze – a powerful metaphor for the complexities CSPs face.
Just as every maze has its path, ZIRA becomes the trusted guide, navigating businesses through cutting-edge, innovative solutions.
Post-launch
Step 4
January-February 2025
The Story
Activity
TIMELINE
Online launch
Step 3
Mid Dec - mid Jan
Budget
The campaign features 4 key phases.
Gala event
Step 2
20th December
Step 1
Pre-launch teaser campaign
Mid Nov - mid Dec
Pre-launch
Internal campaign
Intrnal campaign
TEASER CAMPAIGN
Get LinkedIn talking
Create a destination page
Build excitement ahead of the rebrand launch with a LinkedIn teaser campaign combined with a landing page countdown. To complete the build up, we propose designing invitations to the gala that fully align with the theme for a cohesive and memorable launch experience.
Send unmissable invitations
GALA
Internal campaign
Get guests gaming
event
Generate excitement at the event while highlighting the core rebrand narrative through interactive elements like a video game, branded merchandise, and an engaging brand story video.
Make the night memorable
Share the brand story
ONLINELAUNCH
Internal campaign
Countdown page transformation
day
Linkedin campaign
This is the moment when all elements come together: the countdown page transforms into a destination page, while omnichannel campaigns from LinkedIn to email kickoff to spread the word.
Email blast
Going
Internal campaign
forward
Get the expert view
The rebrand is just the start, we can use it as a hook to continue the conversation and keep ZIRA front of mind.
Get on the roadshow
Budget
Item
Cost (per item)
Teaser video
£5-7,000
From £1,000
Landing page
Email announcements or banners
£405
Video game
£6-10,000
Video story
£5-8,000
Merchandise
From £500
LinkedIn posts (with Gif/carousel)
£305.5
Testimonial activities
£675
PR and roadshow activities
£6,500
Awards entries
£2497.50
Linkedin campaign Build a short series of LinkedIn posts both for the corporate account and for employees to re-use as needed. These can alternate directing to the new rebrand page or amplifying engagement through sharing the video game, and brand story.
Gala event- Internal launch Create a page on the intranet with the brand story and linking to the video game and video story. Whether they’re attending the gala event or not, everyone has the opportunity to be on the same page.
Get on the roadshow Share the news widely through press releases and media outreach to amplify the message in January. We can use the AI eBook as a hook to talk about the rebrand Distribute the press release in January so a round of interviews can be scheduled in the run up to MWC or interviews can be conducted at the show
Pre-launch - Internal Design an email banner for the ZIRA team to add to their signature, hyperlinking to the countdown page.
Get LinkedIn talking Deliver a series of LinkedIn posts to hint at the launch. Linkedin Posts will focus on the concept of “owning the journey” and “crack the code” as the viewer sees hints at the ZIRA maze, with a figure featuring at different points of the journey, and the launch date on the horizon.
Docusign video
Share the brand story The best way to share a rebrand is through the people behind it. We’d recommend creating a brand story video that gives a snapshot of the behind-the-scenes thinking behind the rebrand and including video interviews with key stakeholders.
Get the expert view Generate interest with interviews from the team using Vocal Video,commenting on the rebrand. These short clips will help cut through the noise.
Make the night memorable Launch events typically come with giveaways, so why not create truly memorable ones? Concept 1: A sleek 3D card that visually illustrates the before-and-after of the rebrand, providing guests with a simple yet impactful snapshot of ZIRA’s transformation. Concept 2: A branded maze toy that embodies the ZIRA theme, inviting guests to engage in playful exploration while reinforcing the brand’s core concept.
Post-launch - Internal launch Enter ZIRA in relevant design awards to recognize and celebrate the rebrand's success. This not only highlights the effort put into the rebranding process but also elevates ZIRA’s profile in the industry.
Email blast Inform customers and prospects about the launch, highlighting key aspects of the rebrand and inviting them to explore the new ZIRA.
Send out unmissable invitations Get the right people to the gala launch with visually captivating e-invitations that stand out in inboxes.
Launch day - Internal launch Help ZIRA staff spread the word with an updated email banner and easy-to-share content templates for LinkedIn. This will empower staff to effectively communicate the rebrand and share key messages across their networks, amplifying the launch's impact.
A video example we've quickly created to illustrate how the maze works with your branding.
Create a destination page Continue building anticipation with a countdown landing page, which can convert post-launch into the official announcement.
Get guests gamingEngage guests on a secondary level by providing them with a short interactive game, embracing the maze motif. The aim is to make the event more memorable, help guests bond over gameplay, while also reinforcing the brand message in a playful manner.
Countdown page transformation The countdown page evolves into a dynamic landing page featuring the brand story video, an interactive video game, and a comprehensive press release about the rebrand, ensuring all information is easily accessible in one location.