
Zira branding launch
Isoline Communicatio
Created on August 13, 2024
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Transcript
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Just as every maze has its path, ZIRA becomes the trusted guide, navigating businesses through cutting-edge, innovative solutions.
The
We've taken as our inspiration for this campaign the symbolism of the maze – a powerful metaphor for the complexities CSPs face.
The rebrand campaign is a unique opportunity to reintroduce ZIRA to the market.
A little taster of whats to come
Budget
The Story
Activity
Gala event
Step 2
Online launch
Step 3
Post-launch
Step 4
TIMELINE
Step 1
Pre-launchteaser campaign
The campaign features 4 key phases.
Mid Nov - mid Dec
20th December
Mid Dec - mid Jan
January-February 2025
TEASER CAMPAIGN
Build excitement ahead of the rebrand launch with a LinkedIn teaser campaign combined with a landing page countdown. To complete the build up, we propose designing invitations to the gala that fully align with the theme for a cohesive and memorable launch experience.
Pre-launch
Send unmissable invitations
Create a destination page
Get LinkedIn talking
Internal campaign
Intrnal campaign
Generate excitement at the event while highlighting the core rebrand narrative through interactive elements like a video game, branded merchandise, and an engaging brand story video.
Share the brand story
Make the night memorable
Get guests gaming
Internal campaign
GALA
event
day
This is the moment when all elements come together: the countdown page transforms into a destination page, while omnichannel campaigns from LinkedIn to email kickoff to spread the word.
ONLINELAUNCH
Email blast
Internal campaign
Linkedin campaign
Countdown page transformation
forward
Going
Get the expert view
Get on the roadshow
Internal campaign
The rebrand is just the start, we can use it as a hook to continue the conversation and keep ZIRA front of mind.
Budget
Item
Cost (per item)
Teaser video
£5-7,000
Email announcements or banners
£405
Video story
£5-8,000
LinkedIn posts (with Gif/carousel)
£305.5
Video game
£6-10,000
Testimonial activities
£675
PR and roadshow activities
Awards entries
£2497.50
From £1,000
Landing page
Merchandise
From £500
£6,500
Linkedin campaignBuild a short series of LinkedIn posts both for the corporate account and for employees to re-use as needed.These can alternate directing to the new rebrand page or amplifying engagement through sharing the video game, and brand story.
Gala event- Internal launchCreate a page on the intranet with the brand story and linking to the video game and video story. Whether they’re attending the gala event or not, everyone has the opportunity to be on the same page.
Get on the roadshowShare the news widely through press releases and media outreach to amplify the message in January. We can use the AI eBook as a hook to talk about the rebrand Distribute the press release in January so a round of interviews can be scheduled in the run up to MWC or interviews can be conducted at the show
Pre-launch - InternalDesign an email banner for the ZIRA team to add to their signature, hyperlinking to the countdown page.
Get LinkedIn talkingDeliver a series of LinkedIn posts to hint at the launch. Linkedin Posts will focus on the concept of “owning the journey” and “crack the code” as the viewer sees hints at the ZIRA maze, with a figure featuring at different points of the journey, and the launch date on the horizon.
Docusign video
Share the brand storyThe best way to share a rebrand is through the people behind it. We’d recommend creating a brand story video that gives a snapshot of the behind-the-scenes thinking behind the rebrand and including video interviews with key stakeholders.
Get the expert viewGenerate interest with interviews from the team using Vocal Video,commenting on the rebrand. These short clips will help cut through the noise.
Make the night memorable Launch events typically come with giveaways, so why not create truly memorable ones?Concept 1: A sleek 3D card that visually illustrates the before-and-after of the rebrand, providing guests with a simple yet impactful snapshot of ZIRA’s transformation.Concept 2: A branded maze toy that embodies the ZIRA theme, inviting guests to engage in playful exploration while reinforcing the brand’s core concept.
Post-launch - Internal launchEnter ZIRA in relevant design awards to recognize and celebrate the rebrand's success. This not only highlights the effort put into the rebranding process but also elevates ZIRA’s profile in the industry.
Email blastInform customers and prospects about the launch, highlighting key aspects of the rebrand and inviting them to explore the new ZIRA.
Send out unmissable invitationsGet the right people to the gala launch with visually captivating e-invitations that stand out in inboxes.
Launch day - Internal launchHelp ZIRA staff spread the word with an updated email banner and easy-to-share content templates for LinkedIn. This will empower staff to effectively communicate the rebrand and share key messages across their networks, amplifying the launch's impact.
A video example we've quickly created to illustrate how the maze works with your branding.
Create a destination pageContinue building anticipation with a countdown landing page, which can convert post-launch into the official announcement.
Get guests gamingEngage guests on a secondary level by providing them with a short interactive game, embracing the maze motif. The aim is to make the event more memorable, help guests bond over gameplay, while also reinforcing the brand message in a playful manner.
Tilt control maze
Countdown page transformationThe countdown page evolves into a dynamic landing page featuring the brand story video, an interactive video game, and a comprehensive press release about the rebrand, ensuring all information is easily accessible in one location.