EN - Q1 - TravelUSA

q1 - 🔎 Market research

EATLOVE & Travel

start

"I haven't been everywhere but it's on my list"

Travel Agency

Starting capital

Market studies

Accommodation

• 5-star hotel ⭐
• 2-star hotel ⭐
• Unique / original 🦋
• Homestay 🏚️

Possible stay themes

• Sea, sun🗼
• Nightlife 🎉
• Romantic getaway 💝
• Sports and health 💪
• Eco-friendly 🌱

Supply

Price

Customers

Demand

You have just launched your business and currently only have one available destination: Miami - for a 7-night stay for 2 people. Your trips are comprehensively designed, including a carefully chosen set of activities and accommodation. This “turnkey” approach is particularly what attracts travelers to your agency. Each quarter, you will have to choose from a variety of themes and types of accomodation, so that you can organise and sell trips for two people. Each proposed trip requires your project managers an estimated working time of 14 hours. Additional hours could be expected depending on the selected themes and accommodation.

Supply

Starting capital

Market studies

Supply

Price

Customers

Demand

The relationship between the French and travel agencies varies according to individual needs and preferences. Many plan their own trips thanks to technology, especially young people. However, your target audience - affluent people who want to discover the USA - appreciate the expertise and personalized advice you offer. The exclusive, tailor-made travel experiences you offer meet with strong interest and promise a bright future for your agency. Click on the tab to the right to see the demand.

Demand

Starting capital

Market studies

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Demand

Q4

Q3

Q2

Q1

20 sales

17 sales

15 sales

12 sales

The following graph illustrates the average demand for your business in number of sales for Miami. Further details

Demand

Average demand over the 1st year = 4 quarters 1 sale = 1 trip for 2 people

Demand

Starting capital

Market studies

Supply

Price

Customers

Demand

Your marketing surveys reveal important insights into the purchasing behavior of your french customers. Price sensitivity: Your customers look for a price in line with the services offered and compare competitors' prices when the services are equivalent. It is important not to cut prices as this could result in no margin and doubts about the quality of your trip. Quality of service: This is crucial for your customers. Whether you opt for private accommodation or a 5⭐ hotel, the quality does not depend on the prestige of the services offered but encompasses several aspects concerning the overall experience such as: reliability, responsiveness, competence, communication between you and your customers and problem solving. Corporate Social Responsibility (CSR): The eco-friendly travel market is experiencing significant growth due to increasing environmental awareness and growing demand from french travelers. Your CSR initiatives, as well as the type of travels you offer, may have an impact on the french population.

Customers

Starting capital

Market studies

Supply

Price

Customers

Demand

After consulting the demand forecasts, you turn to the question of price, an essential criterion for customers. You ask yourself what is the maximum acceptable price, and what is the minimum price necessary to break even. A "psychological price" marks the point at which services seem too costly, putting the brakes on purchases. Tests have revealed the right balance between perceived value and price. Don't forget that each selected service (themes and accommodation) entails different costs per trip when setting prices. For further information on prices :

Price

Starting capital

Cost per trip depending on accomodation

• 5-star hotel : €3 200
• 2-star hotel : €1 500

• Unique/ original: €2 000
• Homestay : €700

Cost per trip depending on the theme

• Sea; sun: €300
• Nightlife : €400
• Romantic getaway : €500
• Sports & Health : €600
• Eco-friendly : €800

Supply

Market studies

Price

Customers

Demand

Maximum price€7 000

Study of the total price per trip for a 2-person, turnkey stay in Miami

Minimum price€3 000

Prices:

Go

Find out the interest rate granted depending on the duration of your loan:

Starting capital

Supply

Market studies

Price

Customers

Demand

• Your starting capital is €15,000

• Each quarter you will be able to borrow up to €10,000 over a period of 1 to 5 years maximum.

Starting capital

Starting capital

Go

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Market studies

Price

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Demand

Each quarter, you will have the possibility to carry out surveys which will give you precise information on your competitors. This competitor monitoring will be very useful for you to anticipate the decisions and strategies of competing agencies and adapt yours accordingly.

Market studies

Ready? set, go !