Product Launch August 2024 - Loaf Item #7

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Find the LOAF Fabric!

Look for the clues by hovering or clicking on the numbers

...what is this new(ish) Loaf Fabric?

I'm not a new fabric but I have a new name with 3 new colours to choose from!

Composition: 44% Viscose 41% Cotton 9% Linen 6% Nylon

Yes, I am a clue!

Naturally Flame Retardant. It has no chemical add on process to achieve the British Standard required – good for the Loafer and the planet.

It has both a soft chenille yarn and a boucle yarn twisted together to give it really soft bumpy touch.

Characterful texture plus Fluoro and PFAS free.

do you know which fabric it is?

To Answer the Question:

• Move to the next slide

• You will then be asked for a password

• The password is the name of the Loaf item or fabric you think is the correct answer

• If you enter the password correctly you will be granted access to the final slide!

• This will confirm you have been successful in completing this task!

• The format for entering your answer is 'all lowercase, all one word'

Example: whether you think the answer is the Big Easy sofa or the Clever Woolly fabric, you will enter the password as one word in lower case, like this: bigeasy cleverwoolly

'Clever Boucle'

WHY ARE WE UPDATING THIS FABRIC? This used to be Clever Wobbly Cotton and helped to elevate our 'neutrals' offering and has proved customers are not shying away from the higher price point. We are building on the neutrals success by introducing 3 more neutral colours.

Updated August 2024

SCREENSHOT THIS SLIDE and email it to ian.kane@loaf.com and renu.gosal@loaf.com. INCLUDE your TEAM NAME in the email.