Product Launch August 2024 - Loaf Item #1

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Find the LOAF SOFA!

Look for the clues by hovering or clicking on the numbers

...what is the new Sofa?

This Loaf Sofa range has oversized seat cushions, focused on fill to help with long term maintenance.

Boxy arms, with an obvious look of soft and squish.

Small footprint, allowing for ease of positioning, access and delivery.

A remix of our old ‘Atticus’ sofa.

Bolster cushions to help build on the contemporary aesthetic, whilst also serving a purpose of supporting the back cushion for added comfort!

SIZE VARIANTS

• LOVESEAT
• MEDIUM SOFA
• LARGE SOFA
• XL SOFA
• LARGE CORNER (RIGHT & LEFT)
• EVEN SIDED CORNER

do you know which sofa it is?

To Answer the Question:

• Move to the next slide

• You will then be asked for a password

• The password is the name of the Loaf item or fabric you think is the correct answer

• If you enter the password correctly you will be granted access to the final slide!

• This will confirm you have been successful in completing this task!

• The format for entering your answer is 'all lowercase, all one word'

Example: whether you think the answer is the Big Easy sofa or the Clever Woolly fabric, you will enter the password as one word in lower case, like this: bigeasy cleverwoolly

The 'Little Softie' Sofa!

WHY ARE WE LAUNCHING THIS DESIGN? A simple boxy silhouette with a generously soft and plumptious execution. A remix of our old ‘Atticus’. With a neat footprint but generous build, seat cushions & comfort. A balance of contemporary clean lines and softness - easy to place in so many homes.

Launched August 2024

SCREENSHOT THIS SLIDE and email it to ian.kane@loaf.com and renu.gosal@loaf.com. INCLUDE your TEAM NAME in the email.