Chapter 6

Chapter 6

Wednesday, October 23

Start

Agenda

Announcements

Advertisements

Learning Objectives

Maybe: Work Time

Chapter 6

Reminders and Preview

Announcements

• Persuasive Audience Analysis Worksheet due Wednesday, October 23 @ 11:59 (Blackboard)
• Chapters 16 and 17 due Sunday, October 27 @ 11:59 (Connect)

Learning Objectives

Explain why public speakers must be audience-centered.

Identify the major situational traits of audiences.

Explain what it means to say that audiences are egocentric.

Explain how a speaker can adapt to the audience while preparing the speech and while delivering the speech.

Identify the major demographic traits of audiences.

Analzying the Audience

Pages 94-111 in The Art of Public Speaking​

Audience Centeredness

Audience foremost in mind during speech preparation and presentation

• Audience-Centeredness Questions:​
• To whom am I speaking?​
• What do I want them to know, believe, or do?​
• What is the most effective way of accomplishing that?​

Approach your classmates as a real audience!

Egocentrism

• Definition: Tendency to be concerned with own values, beliefs, and well-being.​
• Implications:​
• Listeners will judge a speaker on the basis of what they already know and believe.​
• Speakers must take care to relate their messages to an audience's existing knowledge and beliefs.​

Demographic Analysis

+ EXAMPLES

• Definition: Oversimplified image of group.​
• Done by assuming all members are alike.​

Stereotyping

Situational Analaysis

• Size​
• Physical setting​
• Disposition toward topic​
• Interest​
• Knowledge​
• Attitude​
• Disposition toward speaker​
• Disposition toward occasion​

ADapting Before and During a Speech

• During
• Adjust for unexpected circumstances
• Watch for feedback

• Before
• Assess how audience will respond
• Adjust to make speech clear and convincing

Advertisements

• In groups of five, find a short commercial (less than 2 minutes) on YouTube:
• Try searching for "audience analysis advertisements" or "Super Bowl commercials 2024"
• Once your group has picked, come up and share it with me. No two advertisements can be the same.
• With your group, spend 10-15 minutes to identify/answer:
• The group or groups being appealed to in your ad. How can you tell?​
• Analyze the verbal and visual appeals. What specifically appeals to the audience?​
• How might the approach differ if the ads were designed to persuade a different audience?
• We will then watch these ads as a class, and each group will provide their answers to the above questions.

Maybe: Work Time

Make the most of this time to get ahead on your work for COMS 100

Complete the Audience Analysis Worksheet

Start looking for a visual aid for the persuasive speech

Work on your draft outline for your speech

Complete readings for chapters 16 and 17

Reminders and Preview

• Reminders
• Persuasive Audience Analysis Worksheet due Wednesday, October 23 @ 11:59 (Blackboard)
• Chapters 16 and 17 due Sunday, October 27 @ 11:59 (Connect)
• Preview
• Cover key concepts from Chapter 14
• Work Time

Demographic Analysis

• Age​
• Religion​
• Racial, ethnic, and cultural background​
• Gender and sexual identity ​
• Group membership​