Tanja Žanić graphic design portfolio

Graphic designer

WHO AM I ?

MY NAME IS TANJA ŽANIĆ, A 24-YEAR-OLD PASSIONATE ABOUT GRAPHIC DESIGN. I ENJOY EXPERIMENTING WITH DIFFERENT DESIGN TOOLS, STYLES, AND MATERIALS WHILE CONSTANTLY PUSHING MYSELF TO GROW CREATIVELY. MY GOAL IS TO CREATE UNIQUE, INNOVATIVE DESIGNS THAT STAND OUT AND GO BEYOND SIMPLY FOLLOWING CURRENT TRENDS.

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skills

graphic design

3d modeling

graphic design

illustrator

photoshop

indesign

video

3d modeling

video

autodeskmaya

substance painter

davinci resolve

photography

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"THE FOLLOWING PROJECT IS REAL, FEATURING PHYSICAL OBJECTS THAT WERE BOTH DESIGNED AND CREATED."

THREETECH PRODUCTIONS

THREETECH IS A CRAFT BUSINESS FOR CREATIVE MULTIMEDIA PRODUCTION AND AUDIOVISUAL CREATION, SPECIALIZING IN PHOTOGRAPHY, VIDEO PRODUCTION, AND DIGITAL CONTENT.

THE BUSINESS WAS FOUNDED WITH THE GOAL OF PROVIDING MODERN, HIGH-QUALITY, AND VISUALLY ENGAGING SOLUTIONS FOR CLIENTS SEEKING A DISTINCTIVE VISUAL IDENTITY AND A STRONG PRESENCE IN THE DIGITAL SPACE.

THREETECH BUSINESS CARD

THE DESIGN FEATURES A MINIMALISTIC AND ELEGANT STYLE WITH PROFESSIONAL COLOR PALETTE.

THE FRONT SIDE SHOWCASES THE COMPANY LOGO WITH THE NAME “THREETECH PRODUCTION” CENTERED BELOW IT. THE BACK SIDE INCLUDES ESSENTIAL CONTACT INFORMATION, A QR CODE FOR QUICK ACCESS, AND A SUBTLE GEOMETRIC PATTERN THAT COMPLEMENTS THE LOGO DESIGN.

THREETECH VOUCHER

I DESIGNED A MODERN, PROFESSIONAL VOUCHER THAT REFLECTS THE BRAND’S IDENTITY THROUGH A CLEAN LAYOUT AND GEOMETRIC ELEMENTS.

Concept behind the logo

LOGO IDEA

CLEARLY DEFINED GEOMETRIC SHAPE THAT RESEMBLES A THREE-DIMENSIONAL TRIANGLE OR “PLAY” SYMBOL

PERFECTLY ASSOCIATED WITH VIDEO AND MULTIMEDIA PRODUCTION.

IT CONSISTS SHADES OF BLUE AND DARK GRAY, CREATING A SENSE OF PROFESSIONALISM AND TECHNOLOGICAL PRECISION. THE TYPOGRAPHY BELOW THE SYMBOL IS ELEGANT AND CONTEMPORARY, WITH A SLIGHTLY FUTURISTIC TOUCH, EMPHASIZING THE INNOVATIVE CHARACTER OF THE BRAND. THE OVERALL LOGO DESIGN APPEARS TECHNICAL, PROFESSIONAL, AND CREATIVE, WHILE REMAINING SIMPLE AND EASILY RECOGNIZABLE, MAKING IT SUITABLE FOR BOTH DIGITAL AND PRINT MATERIALS.

"ALL THE FOLLOWING PROJECTS ARE IMAGINED CONCEPTS, DEVELOPED SOLELY TO EXPLORE AND EXPRESS CREATIVE IDEAS."

Natural & Wholesome food for ADULT DOGS

1. NATURAL ADULTDOG FOOD

THIS CONCEPTUAL PACKAGING DESIGN WAS CREATED TO EXPLORE BRANDING AND VISUAL IDENTITY WITHIN THE PET FOOD INDUSTRY. THE GOAL WAS TO DESIGN A PREMIUM, TRUSTWORTHY, AND MODERN PRODUCT THAT CLEARLY COMMUNICATES QUALITY, INGREDIENTS, AND FUNCTIONALITY AT FIRST GLANCE.

THROUGH THIS PROJECT, I FOCUSED ON:

- TYPOGRAPHY HIERARCHY - COLOR THEORY - INFORMATION LAYOUT - PACKAGING STRUCTURE (INCLUDING FRONT AND BACK DESIGN)

I CHOSE A HAND-DRAWN DOG ILLUSTRATION INSTEAD OF A PHOTOGRAPH. THE GOAL WAS TO MAKE THE DESIGN FEEL MORE APPROACHABLE, WARM, AND FRIENDLY. THIS APPROACH HELPS THE PACKAGING COMMUNICATE CARE, SIMPLICITY, AND ACCESSIBILITY, ALLOWING THE DESIGN ITSELF TO FEEL INVITING AND EASY TO RELATE TO.

THE COLOR PALETTE WAS SELECTED BASED ON THE TYPE OF FOOD. EACH FOOD VARIANT IS REPRESENTED BY A DISTINCT COLOR. THIS COLOR-CODING SYSTEM ENHANCES CLARITY, IMPROVES NAVIGATION ACROSS THE PRODUCT LINE, AND SUPPORTS EASY PRODUCT IDENTIFICATION.

THE MAIN TYPEFACE USED FOR THE FOOD NAME WAS CHOSEN TO BE BOLD AND TEXTURED IN ORDER TO EMPHASIZE THE PRODUCT’S QUALITY AND NUTRITIONAL VALUE. IN CONTRAST, THINNER AND MORE NEUTRAL TYPEFACES WERE USED FOR SUPPORTING INFORMATION TO ENSURE CLARITY, READABILITY, AND A CLEAR INFORMATION HIERARCHY.

THE LAYOUT WAS CAREFULLY DESIGNED TO ESTABLISH A CLEAR AND LOGICAL INFORMATION HIERARCHY, GUIDING THE VIEWER’S EYE THROUGH THE MOST IMPORTANT ELEMENTS FIRST. THIS STRUCTURED APPROACH ENSURES QUICK READABILITY, HELPS PET OWNERS FIND KEY INFORMATION AT A GLANCE, AND CREATES A BALANCED, EASY-TO-NAVIGATE PACKAGING DESIGN.

THE MAIN TYPEFACE USED FOR THE FOOD NAME WAS CHOSEN TO BE BOLD AND TEXTURED IN ORDER TO EMPHASIZE THE PRODUCT’S QUALITY AND NUTRITIONAL VALUE. IN CONTRAST, THINNER AND MORE NEUTRAL TYPEFACES WERE USED FOR SUPPORTING INFORMATION TO ENSURE CLARITY, READABILITY, AND A CLEAR INFORMATION HIERARCHY.

THE LAYOUT WAS CAREFULLY DESIGNED TO ESTABLISH A CLEAR AND LOGICAL INFORMATION HIERARCHY, GUIDING THE VIEWER’S EYE THROUGH THE MOST IMPORTANT ELEMENTS FIRST. THIS STRUCTURED APPROACH ENSURES QUICK READABILITY, HELPS PET OWNERS FIND KEY INFORMATION AT A GLANCE, AND CREATES A BALANCED, EASY-TO-NAVIGATE PACKAGING DESIGN.

PAW ILLUSTRATIONS WERE USED TO REINFORCE A SOFT, PLAYFUL, AND GENTLE SMALL DOG AESTHETIC.

Natural & Wholesome food for SMALL DOGS

Healthy & Delicious Dog treats

DOG TREATS

FOR THE DOG TREATS DESIGN, I WENT WITH A DARKER LOOK TO DIFFERENTIATE IT FROM DOG FOOD. MY GOAL WAS TO DEVELOP A DESIGN THAT STANDS OUT AND ATTRACTS MORE BUYERS, USING THE CONTRAST BETWEEN DARK AND LIGHT COLORS TO MAKE THE PACKAGING VISUALLY APPEALING AND ENGAGING. FOLLOWING THE SAME PRINCIPLE AS WITH THE DOG FOOD, I USED CONSISTENT COLOR STRATEGIES.

DOG TREATS

FOR THE DOG TREATS DESIGN, I WENT WITH A DARKER LOOK TO DIFFERENTIATE IT FROM DOG FOOD. MY GOAL WAS TO DEVELOP A DESIGN THAT STANDS OUT AND ATTRACTS MORE BUYERS, USING THE CONTRAST BETWEEN DARK AND LIGHT COLORS TO MAKE THE PACKAGING VISUALLY APPEALING AND ENGAGING. FOLLOWING THE SAME PRINCIPLE AS WITH THE DOG FOOD, I USED CONSISTENT COLOR STRATEGIES.

Complete & Balanced Nutrition for ADULT CATS

NATURAL ADULTCAT FOOD

FOR THE CAT FOOD DESIGN, I FOCUSED ON SIMILAR ELEMENTS TO ENHANCE BRAND RECOGNITION.

THE DIFFERENCE IN COLOR CHOICE IS THAT I USED LIGHTER COLORS FOR THE CAT FOOD, SINCE IT HIGHLIGHTS A SENSE OF GENTLENESS AND DELICACY, WHILE FOR DOG FOOD I CHOSE DARKER AND MORE VIBRANT COLORS.

NATURAL ADULTCAT FOOD

FOR THE CAT FOOD DESIGN, I FOCUSED ON SIMILAR ELEMENTS TO ENHANCE BRAND RECOGNITION.

THE DIFFERENCE IN COLOR CHOICE IS THAT I USED LIGHTER COLORS FOR THE CAT FOOD, SINCE IT HIGHLIGHTS A SENSE OF GENTLENESS AND DELICACY, WHILE FOR DOG FOOD I CHOSE DARKER AND MORE VIBRANT COLORS.

Complete & Balanced Nutrition for SMALL CATS

NATURAL ADULTCAT FOOD

A SIMPLE AND COMPACT DESIGN FOR A CAT FOOD CAN, HIGHLIGHTING KEY INFORMATION CONSISTENT DESIGN ELEMENTS WERE USED WHILE ADAPTING THE DESIGN TO A DIFFERENT FORMAT

Healthy & Delicious CAT treats

CAT TREATS

THE PACKAGING DESIGN FEATURES A MINIMAL AND BALANCED LAYOUT WITH A FOCUS ON READABILITY AND PRODUCT CLARITY. SOFT NEUTRAL TONES ARE COMBINED WITH A STRONG COLOR ACCENT TO EMPHASIZE THE SALMON FLAVOUR, WHILE SIMPLE ILLUSTRATIONS AND ICONS COMMUNICATE THE PRODUCT’S BENEFITS.

CAT TREATS

THE PACKAGING DESIGN FEATURES A MINIMAL AND BALANCED LAYOUT WITH A FOCUS ON READABILITY AND PRODUCT CLARITY. SOFT NEUTRAL TONES ARE COMBINED WITH A STRONG COLOR ACCENT TO EMPHASIZE THE CHICKEN FLAVOUR, WHILE SIMPLE ILLUSTRATIONS AND ICONS COMMUNICATE THE PRODUCT’S BENEFITS.

CRUISE AWAY

I CREATED DESIGNS FOR AN IMAGINARY COMPANY CALLED CRUISEAWAY. THE MAIN GOAL WAS TO INCORPORATE ELEMENTS OF TOURISM INTO THE VISUAL IDENTITY AND TO EXPLORE WAYS TO ENHANCE AND ELEVATE MARKETING ELEMENTS, MATERIALS, AND PROMOTIONAL ITEMS THROUGH DESIGN.

MANY FLYERS ARE OFTEN CLUTTERED WITH A VARIETY OF FONTS, COLORS, ELEMENTS, AND IMAGES, CREATING A BUSY AND OVERWHELMING DESIGN. HOWEVER, THAT WAS NOT MY APPROACH. THE MISSION WAS TO CREATE AN ELEGANT DESIGN WITH A MINIMALIST USE OF ELEMENTS, ENSURING THAT CUSTOMERS DON'T FEEL OVERWHELMED OR PRESSURED BY THE CONTENT. INSTEAD, THE DESIGN REFLECTS THE PROFESSIONALISM AND SOPHISTICATION.

A STYLISH AND MINIMALISTIC STANDING FLYER THAT SHOWCASES IMAGES FROM PREVIOUS CRUISES. THE GOAL IS TO QUICKLY AND EFFECTIVELY PRESENT WHAT THEY OFFER, ATTRACTING CUSTOMERS TO LEARN MORE ABOUT THEIR SERVICES. STANDING FLYERS PLAY AN IMPORTANT ROLE IN TRAVEL AGENCIES, AS THEY ARE OFTEN PLACED ON DESKS AND SERVE AS A QUICK AND EFFECTIVE WAY TO PRESENT AND VISUALLY COMMUNICATE WHAT TRAVEL EXPERIENCES LOOK LIKE.

GIFTS

AFTER BOOKING A SPOT ON LARGER TRIPS, THERE IS A GIFT FOR CUSTOMERS SUCH AS:

-MULTICOLORED PENS

-SUN CREAM

-SHOPPING BAGS

GIFTS

AFTER BOOKING A SPOT ON LARGER TRIPS, THERE IS A GIFT FOR CUSTOMERS SUCH AS:

-MULTICOLORED PENS

-SUN CREAM

-SHOPPING BAGS

Concept behind the logo

Why choose a sailboat instead of a cruise ship?

-mass tourism-crowded trips / impersonal -too commercial

Why choose a sailboat instead of a cruise ship?

-intimate travel experience-personal freedom -emotional and romantic -adventure

Why choose a sailboat instead of a cruise ship?

THE REASON FOR CHOOSING A SAILBOAT OVER A CRUISE SHIP IN THE LOGO IS TO CONVEY A SENSE OF FREEDOM, ADVENTURE, AND A MORE INTIMATE TRAVEL EXPERIENCE. RATHER THAN MASS TOURISM ASSOCIATED WITH LARGE CRUISE SHIPS

THE NAME "CRUISEAWAY" FURTHER ENHANCES THIS IDEA, COMBINING "CRUISE" WITH "AWAY," SUGGESTING A RELAXING ESCAPE FROM DAILY LIFE

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BEYOND INFINITY OFFERS A LUXURIOUS COLLECTION OF HAIR AND BODY CARE PRODUCTS, CRAFTED TO PROVIDE A COMPLETE BEAUTY ROUTINE. FROM NOURISHING SHAMPOOS AND CONDITIONERS TO REJUVENATING HAND, BODY, AND FACE CREAMS. EACH PRODUCT IS DESIGNED TO ENHANCE SKINCARE AND SELF-CARE EXPERIENCE.

FOR MEN

FOR MEN

Why this design?

FROM A PSYCHOLOGICAL PERSPECTIVE, MAROON OR DEEP RED HUES ARE OFTEN ASSOCIATED WITH EMOTIONS LIKE PASSION, LOVE AND POWER — EMOTIONS THAT CAN TRIGGER DESIRE AND INFLUENCE PURCHASE DECISIONS.

Concept behind the logo

A SPECIAL LOGO HAS BEEN DESIGNED FOR MEN'S COSMETICS, MAKING IT EASY TO DISTINGUISH BETWEEN MEN'S AND WOMEN'S PRODUCTS, NOT ONLY THROUGH THE PACKAGING BUT PRIMARILY THROUGH THE LOGO ITSELF. ADDITIONALLY, THE DESIGN IS MORE DYNAMIC AND FUN, MAKING THE MEN'S LINE STAND OUT WITH A SLEEK AND STYLISH APPEAL THAT ATTRACTS ATTENTION AND ADDS TO THE OVERALL USER EXPERIENCE.

THE BOLD DESIGN OF THIS LOGO, FEATURING A STYLIZED INFINITY SYMBOL, REPRESENTS THE CONCEPT OF LIMITLESS POSSIBILITIES AND TIMELESS BEAUTY—A PERFECT FIT FOR A COSMETICS BRAND FOCUSED ON PROVIDING LONG-LASTING CARE AND ENHANCING NATURAL BEAUTY. IT COMMUNICATES A MESSAGE OF STRENGTH AND ELEGANCE, ENCOURAGING USERS TO EXPERIENCE THE FEELING OF LUXURY AND CONFIDENCE THROUGH EVERYDAY USE OF THE COSMETIC LINE.

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Sweet Kejk

THE GOAL OF DESIGNS IS NOT ONLY TO REFRESH THE PATISSERIE'S VISUAL STYLE WITH NEW MATERIALS, BUT ALSO TO ENHANCE ACCESSIBILITY AND MODERNIZE THE BRAND'S OVERALL PRESENCE.

THE SWEET KEJK BUSINESS CARD FEATURES A MINIMALIST DESIGN THAT EXUDES ELEGANCE AND SOPHISTICATION. THE FRONT OF THE CARD IS BORDEAUX WITH A WHITE BORDER, WHILE THE BACK OF THE CARD IS IN SOFT BEIGE, CREATING A WARM AND INVITING CANVAS. IT FEATURES THE NAME AT THE TOP AND SHOP'S LOGO, DESCRIBING WHAT KIND OF SHOP IT IS. BELOW THE NAME ARE CONTACT INFORMATIONS AND TO ADD A FUN ELEMENT AND REMOVE EMPTY SPACE, THE WORD "KEJK" IS PLACED IN A SLIGHTLY TRANSPARENT FONT ON THE LEFT SIDE OF THE CARD ALONG WITH A CURVED LINE TO FURTHER ENHANCE THE DESIGN.

Sweet Kejk

THE SWEET KEJK PAPER BAG IS A CHARMING AND THOUGHTFUL PACKAGING OPTION THAT ADDS A TOUCH OF DELIGHT TO EVERY PURCHASE. IT COMES IN THREE DIFFERENT SIZES TO PERFECTLY ACCOMMODATE THE VARIETY OF SWEETS CUSTOMERS CHOOSE. WHETHER THEY PICKING UP A FEW DELICATE PASTRIES, A SELECTION OF COOKIES, OR SOME SMALL CAKES, THERE'S A SIZE THAT FITS JUST RIGHT. EACH BAG IS ADORNED WITH SWEET MESSAGES, CREATING A WARM AND INVITING EXPERIENCE THAT RESONATES WITH CUSTOMERS. THESE LOVELY WORDS ARE DESIGNED TO EVOKE POSITIVE EMOTIONS, MAKING THE SIMPLE ACT OF RECEIVING A TREAT FEEL EVEN MORE SPECIAL.

THE STURDY CONSTRUCTION ENSURES THAT CAKE ARRIVES IN PERFECT CONDITION, WHILE THE BEAUTIFUL DESIGN MAKES THE UNBOXING EXPERIENCE JUST AS DELIGHTFUL AS THE DESSERT ITSELF. IT'S MORE THAN JUST A BOX—IT'S A PART OF THE SWEET KEJK EXPERIENCE, ADDING A TOUCH OF SOPHISTICATION TO SWEET MOMENTS.

Sweet Kejk

THE SWEET KEJK CAKE BOX IS ELEGANTLY DESIGNED FOR LARGER, CREAMY CAKES AND DECADENT DESSERTS. THIS SPECIAL BOX COMES IN TWO SIZES, PROVIDING THE PERFECT FIT FOR CULINARY CREATIONS, WHETHER IT'S A CLASSIC LAYERED CAKE OR A LUXURIOUS, CREAM-FILLED PASTRY.

Concept behind the logo

THE CHOICE TO SPELL "CAKE" AS "KEJK" IS INTENTIONAL, AIMING TO EMPHASIZE THE FRIENDLY, APPROACHABLE NATURE OF THE SHOP AND TO MAKE IT MORE MEMORABLE FOR CUSTOMER.

THE FONT WAS INTENTIONALLY DESIGNED TO LOOK AS IF IT WERE WRITTEN WITH WARM, MELTED CHOCOLATE, SERVING AS A VISUAL CUE OF FRESHNESS.

THE LOGO INCLUDES AN ILLUSTRATION OF A CAKE WITH FRESH CHOCOLATE GLAZE, HIGHLIGHTING THE SHOP’S COMMITMENT TO DAILY FRESH CAKES AND DESSERTS.

THIS DESIGN CONVEYS A SENSE OF WARMTH AND SATISFACTION, INVITING GUESTS TO ENJOY DELICIOUS AND ARTISTICALLY CRAFTED TREATS.

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Celestial Luxury Jewelry

BROCHURE DESIGN IS SOPHISTICATED, WITH AN ELEGANT AESTHETIC THAT COMBINES TURQUOISE HUES WITH BEIGE TONES, CREATING A BALANCED AND APPEALING LOOK. THE FRONT COVER INVITES CUSTOMERS TO EXPLORE A NEW COLLECTION OF JEWELRY, FEATURING DELICATE RINGS ON AN ARTISTICALLY ARRANGED BACKGROUND.

Celestial Luxury Jewelry

BROCHURE DESIGN IS SOPHISTICATED, WITH AN ELEGANT AESTHETIC THAT COMBINES TURQUOISE HUES WITH BEIGE TONES, CREATING A BALANCED AND APPEALING LOOK. THE FRONT COVER INVITES CUSTOMERS TO EXPLORE A NEW COLLECTION OF JEWELRY, FEATURING DELICATE RINGS ON AN ARTISTICALLY ARRANGED BACKGROUND. THE INTERIOR OF THE BROCHURE PROVIDES A DETAILED VIEW OF VARIOUS COLLECTIONS, INCLUDING BRIDAL JEWELRY AND EVERYDAY ELEGANCE, WITH STRIKING PHOTOGRAPHS OF BRACELETS, NECKLACES, AND RINGS. THE LAYOUT IS CAREFULLY ORGANIZED, WITH SECTIONS DEDICATED TO THE BRAND'S STORY, FEATURED PIECES, AND COLLECTION HIGHLIGHTS.

CelestialLuxury JewelryBag

VISUAL IDENTITY EMBODIES THE SOPHISTICATION AND ELEGANCE THAT JEWELRY SHOP OFFERS. THE LOGO'S BACKGROUND IS IN TURQUOISE, SYMBOLIZING FRESHNESS AND LUXURY. THE LOGO DESIGN FEATURES A GRADIENT OF GOLD AND WHITE, CREATING A STRIKING CONTRAST THAT HIGHLIGHTS LUXURY AND COMMITMENT TO QUALITY AND PREMIUM MATERIALS. THE LOGO'S SHAPE IS INSPIRED BY A DIAMOND, A SYMBOL OF FLAWLESS BEAUTY AND VALUE. INSTEAD OF A SOLID DIAMOND, I USED CONNECTED LINES, REFLECTING MISSION TO PROVIDE A WIDE RANGE OF PRODUCTS AND SERVICES IN ONE PLACE. THE BOTTOM LINE OF THE DIAMOND CAN BE INTERPRETED AS A EARRING, ADDING AN EXTRA LAYER OF MEANING AND CONNECTION TO SPECIALIZATION IN JEWELRY. THIS DESIGN IS NOT ONLY VISUALLY APPEALING BUT ALSO CARRIES A STRONG MESSAGE ABOUT OFFERINGS. EVERYTHING DESIRED IN THE WORLD OF JEWELRY CAN BE FOUND WITH CELESTICAL LUXURY SHOP.

VISUAL IDENTITY EMBODIES THE SOPHISTICATION AND ELEGANCE THAT JEWELRY SHOP OFFERS. THE LOGO'S BACKGROUND IS IN TURQUOISE, SYMBOLIZING FRESHNESS AND LUXURY. THE LOGO DESIGN FEATURES A GRADIENT OF GOLD AND WHITE, CREATING A STRIKING CONTRAST THAT HIGHLIGHTS LUXURY AND COMMITMENT TO QUALITY AND PREMIUM MATERIALS. THE LOGO'S SHAPE IS INSPIRED BY A DIAMOND, A SYMBOL OF FLAWLESS BEAUTY AND VALUE. INSTEAD OF A SOLID DIAMOND, I USED CONNECTED LINES, REFLECTING MISSION TO PROVIDE A WIDE RANGE OF PRODUCTS AND SERVICES IN ONE PLACE. THE BOTTOM LINE OF THE DIAMOND CAN BE INTERPRETED AS A EARRING, ADDING AN EXTRA LAYER OF MEANING AND CONNECTION TO SPECIALIZATION IN JEWELRY. THIS DESIGN IS NOT ONLY VISUALLY APPEALING BUT ALSO CARRIES A STRONG MESSAGE ABOUT OFFERINGS. EVERYTHING DESIRED IN THE WORLD OF JEWELRY CAN BE FOUND WITH CELESTICAL LUXURY SHOP.

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you

Contact me

+385 91 555 2213

zanic.tanja0@gmail.com

www.linkedin.com/in/tanja-žanić