The Future of SPATIAL
What we know about Spatial and the impact it will have on the German media and communications market in the next 10 years.
Crossroads essay
Just a short introduction to our interactive essay
Let's start
Privacy policy
EXPLORE THE MICROTRENDS
Dive into three microtrends and discover the pivotal shifts, understand their significance, and see what lies ahead – all in one place.
Location Intelligence
Virtual Reality
Augmented Reality
Bet on the future
Virtual Reality
What does the expert say?
The future of virtual reality (VR) will create immersive digital worlds, transforming our perception and interaction with reality. VR technology will become more accessible and user-friendly, playing a significant role in education, entertainment, and other sectors.
In the long term, AR and VR will merge. We can already see technologies such as pass-through in VR and AR displays merging.
Philipp LandgrafSenior Director XR-Streaming, HOLO-LIGHT
Development Curves 2034
100%
What we are forecasting for the next 10 years at the german media and communication market.
Learn more
Top Player in the field of Virtual Reality
Development maturity
They influence media and communication with immersive storytelling, virtual events, and interactive content, redefining audience engagement and the way stories are told and shared.
Degree of implementation
Consumer adoption rate
0%
2024
2034
Historical Events
Second Life allows users to create virtual identities and interact in a digital world
Jaron Lanier founded VPL Research and coined the term “Virtual Reality”
Oculus Quest 2, Apple Vision Pro are coming onto the market, as is Microsoft Mesh
1970-1980s
1990s
2000s
2010s
2020s
1960-1970s
since 2024
Oculus Rift, HTC Vive, Playstation VR are coming to the market, as are The Sandbox and Decentraland
Morton Heilig patents the Telesphere Mask, the first head-mounted display (HMD)
First mass production of a VR entertainment system “The Virtuality 1000CS” by Virtuality
Meta Quest 3, Sony PlayStation VR2 and Microsoft Mesh 2.0 come onto the market
Augmented Reality
What does the expert say?
The future of augmented reality (AR) will transform our interaction with the world, integrating digital information with our physical environment. AR technology will become more accessible and seamlessly woven into everyday devices, enhancing experiences in various sectors like education, healthcare, and entertainment.
The biggest hurdle to augmented reality is not the technology, but access – the barriers to entry need to be lowered.
Marc WichtCo-Founder, Managing Director Scavengar
Development Curves 2034
100%
What we are forecasting for the next 10 years at the german media and communication market.
Learn more
Top Player in the field of Augmented Reality
Development maturity
Degree of implementation
They influence media and communication by overlaying digital elements onto the real world, offering services like AR-enhanced ads, live environment visualizations, and interactive content tied to physical spaces.
Consumer adoption rate
0%
2024
2034
Myron Krueger develops Videoplace, an artificial environment for human-computer interactions
Historical Events
Facebook announces Meta, Niantic releases Lightship ARDK, a toolkit for AR projects
Hirokazu Kato develops an ARToolKit for open source AR development
1970-1980s
1990s
2000s
2010s
1960-1970s
2020s
since 2024
Ivan Sutherland develops the “head-mounted display”, a predecessor of modern Augmented Reality headsets
Ronald T. Azuma writes the groundbreaking study “A Survey of Augmented Reality”
Google Glass, Pokémon Go and Microsoft HoloLens come onto the market
Snapchat AR Lenses are revolutionizing social media
Location intelligence
What does the expert say?
The future of location intelligence will see advanced geographical data analysis driving smarter decision-making and optimized operations. Enhanced by AI and machine learning, it will improve resource management and drive innovations in urban planning, logistics, and marketing.
Having a lot of data does not mean you have good data.
Miguel Marques Founder & CEO Mapidea
Development Curves 2034
100%
What we are forecasting for the next 10 years at the german media and communication market.
Learn more
ZIP Code Marketing and Geodemographic Segmentation
Top Player in the field of Location Intelligence
Development maturity
Degree of implementation
These companies offer geospatial analytics, mapping, and predictive modeling, enabling businesses to leverage location data for smarter decisions.
Consumer adoption rate
0%
2024
2034
Historical Events
Location-Based Advertising and the Rise of Smartphones
COVID-19 and the Shift to Digital-Driven Location Intelligence
1970-1980s
1990s
2000s
2010s
since 2024
1960-1970s
Retail Site Selection with GIS
2020s
ZIP Code Marketing and Geodemographic Segmentation
Emergence of GPS Technology and Real-Time Data
Big Data and Predictive Analytics
Artificial Intelligence and Predictive Location Analytics
We REALLY LOVE TO BET. (ON THE FUTURE)
What do you think – are our bets too wacky or a lame duck? Vote on LinkedIn over the next few weeks and find out what the rest of the innovation community thinks!
By 2034, people will be able to experience virtual worlds without using an external device because they'll do it themselves using a chip in their head.
Bet on LinkedIn
In 2029, AR will no longer be tied to one device. Instead, we see it as a layer of content that can be experienced across multiple displays and devices.
In 2028, AI will solve the data quality problem by cleansing data sets – a real game changer.
WHO IS?
WHat does the expert say?
“The power of AR lies in contextualization: when virtual content interacts with our physical environment, it becomes tangible and credible.” “Ethical principles and data protection must be at the forefront when developing AR products, especially for 24/7 devices like smart glasses.” “In ten years, augmented reality could be as ubiquitous as smartphones are today.”
Marc Wicht is Co-Founder and Managing Director at Scavengar – a company that enables users to create and share (AR) experiences. He believes that AR still has enormous growth potential and will experience another boost in the coming years.
How can you discover our essay?
Everything here is interactive, just discover with your mouse and click here.
Behind pulsating elements, more content is hidden.
This button right on the top of the page helps you to find all interactive elements.
Yeah, you got it!
Let's go!
WHO IS?
WHat does the expert say?
“We are producing location data every second.” “The stage of Location Intelligence is not yet fulfilled, there is a lot of space to grow – especially on the organization side.” “In the media & communications market, timing is everything, but location also plays a major role.”
Miguel Marques is the founder and CEO of Mapidea – a company that helps make data-driven decisions with the power of geography.
He founded Mapidea in 2014 with the vision that geography should be a common tool for every user in all organisations.
WHO IS?
WHat does the expert say?
“We are producing location data every second.” “The stage of Location Intelligence is not yet fulfilled, there is a lot of space to grow – especially on the organization side.” “In the media & communications market, timing is everything, but location also plays a major role.”
Miguel Marques is the founder and CEO of Mapidea – a company that helps make data-driven decisions with the power of geography.
He founded Mapidea in 2014 with the vision that geography should be a common tool for every user in all organisations.
WHO IS?
WHat does the expert say?
“We are now at the point where VR is becoming suitable for everyday use. It is no longer a niche product, but is reaching the mass market, similar to the first iPhone back then.” “The ability to experience an NBA game in 3D and watch it from every perspective shows the potential of VR in the media sector. However, the amount of data is still a major hurdle.” “If the devices become lighter and more comfortable, similar to reading glasses, then VR will reach many more people.”
Philipp Landgraf is Senior Director at Hololight, and the leading specialist in Mixed Reality solutions for businesses. He thinks, that Spatial Computing is going to be a big deal for the digital world, because it will let people build and operate in digital spaces easily.
WHO IS?
WHat does the expert say?
“We are producing location data every second.” “The stage of Location Intelligence is not yet fulfilled, there is a lot of space to grow – especially on the organization side.” “In the media & communications market, timing is everything, but location also plays a major role.”
Miguel Marques is the founder and CEO of Mapidea – a company that helps make data-driven decisions with the power of geography.
He founded Mapidea in 2014 with the vision that geography should be a common tool for every user in all organisations.
Crossroads Essay Spatial
CSI
Created on July 30, 2024
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Transcript
The Future of SPATIAL
What we know about Spatial and the impact it will have on the German media and communications market in the next 10 years.
Crossroads essay
Just a short introduction to our interactive essay
Let's start
Privacy policy
EXPLORE THE MICROTRENDS
Dive into three microtrends and discover the pivotal shifts, understand their significance, and see what lies ahead – all in one place.
Location Intelligence
Virtual Reality
Augmented Reality
Bet on the future
Virtual Reality
What does the expert say?
The future of virtual reality (VR) will create immersive digital worlds, transforming our perception and interaction with reality. VR technology will become more accessible and user-friendly, playing a significant role in education, entertainment, and other sectors.
In the long term, AR and VR will merge. We can already see technologies such as pass-through in VR and AR displays merging.
Philipp LandgrafSenior Director XR-Streaming, HOLO-LIGHT
Development Curves 2034
100%
What we are forecasting for the next 10 years at the german media and communication market.
Learn more
Top Player in the field of Virtual Reality
Development maturity
They influence media and communication with immersive storytelling, virtual events, and interactive content, redefining audience engagement and the way stories are told and shared.
Degree of implementation
Consumer adoption rate
0%
2024
2034
Historical Events
Second Life allows users to create virtual identities and interact in a digital world
Jaron Lanier founded VPL Research and coined the term “Virtual Reality”
Oculus Quest 2, Apple Vision Pro are coming onto the market, as is Microsoft Mesh
1970-1980s
1990s
2000s
2010s
2020s
1960-1970s
since 2024
Oculus Rift, HTC Vive, Playstation VR are coming to the market, as are The Sandbox and Decentraland
Morton Heilig patents the Telesphere Mask, the first head-mounted display (HMD)
First mass production of a VR entertainment system “The Virtuality 1000CS” by Virtuality
Meta Quest 3, Sony PlayStation VR2 and Microsoft Mesh 2.0 come onto the market
Augmented Reality
What does the expert say?
The future of augmented reality (AR) will transform our interaction with the world, integrating digital information with our physical environment. AR technology will become more accessible and seamlessly woven into everyday devices, enhancing experiences in various sectors like education, healthcare, and entertainment.
The biggest hurdle to augmented reality is not the technology, but access – the barriers to entry need to be lowered.
Marc WichtCo-Founder, Managing Director Scavengar
Development Curves 2034
100%
What we are forecasting for the next 10 years at the german media and communication market.
Learn more
Top Player in the field of Augmented Reality
Development maturity
Degree of implementation
They influence media and communication by overlaying digital elements onto the real world, offering services like AR-enhanced ads, live environment visualizations, and interactive content tied to physical spaces.
Consumer adoption rate
0%
2024
2034
Myron Krueger develops Videoplace, an artificial environment for human-computer interactions
Historical Events
Facebook announces Meta, Niantic releases Lightship ARDK, a toolkit for AR projects
Hirokazu Kato develops an ARToolKit for open source AR development
1970-1980s
1990s
2000s
2010s
1960-1970s
2020s
since 2024
Ivan Sutherland develops the “head-mounted display”, a predecessor of modern Augmented Reality headsets
Ronald T. Azuma writes the groundbreaking study “A Survey of Augmented Reality”
Google Glass, Pokémon Go and Microsoft HoloLens come onto the market
Snapchat AR Lenses are revolutionizing social media
Location intelligence
What does the expert say?
The future of location intelligence will see advanced geographical data analysis driving smarter decision-making and optimized operations. Enhanced by AI and machine learning, it will improve resource management and drive innovations in urban planning, logistics, and marketing.
Having a lot of data does not mean you have good data.
Miguel Marques Founder & CEO Mapidea
Development Curves 2034
100%
What we are forecasting for the next 10 years at the german media and communication market.
Learn more
ZIP Code Marketing and Geodemographic Segmentation
Top Player in the field of Location Intelligence
Development maturity
Degree of implementation
These companies offer geospatial analytics, mapping, and predictive modeling, enabling businesses to leverage location data for smarter decisions.
Consumer adoption rate
0%
2024
2034
Historical Events
Location-Based Advertising and the Rise of Smartphones
COVID-19 and the Shift to Digital-Driven Location Intelligence
1970-1980s
1990s
2000s
2010s
since 2024
1960-1970s
Retail Site Selection with GIS
2020s
ZIP Code Marketing and Geodemographic Segmentation
Emergence of GPS Technology and Real-Time Data
Big Data and Predictive Analytics
Artificial Intelligence and Predictive Location Analytics
We REALLY LOVE TO BET. (ON THE FUTURE)
What do you think – are our bets too wacky or a lame duck? Vote on LinkedIn over the next few weeks and find out what the rest of the innovation community thinks!
By 2034, people will be able to experience virtual worlds without using an external device because they'll do it themselves using a chip in their head.
Bet on LinkedIn
In 2029, AR will no longer be tied to one device. Instead, we see it as a layer of content that can be experienced across multiple displays and devices.
In 2028, AI will solve the data quality problem by cleansing data sets – a real game changer.
WHO IS?
WHat does the expert say?
“The power of AR lies in contextualization: when virtual content interacts with our physical environment, it becomes tangible and credible.” “Ethical principles and data protection must be at the forefront when developing AR products, especially for 24/7 devices like smart glasses.” “In ten years, augmented reality could be as ubiquitous as smartphones are today.”
Marc Wicht is Co-Founder and Managing Director at Scavengar – a company that enables users to create and share (AR) experiences. He believes that AR still has enormous growth potential and will experience another boost in the coming years.
How can you discover our essay?
Everything here is interactive, just discover with your mouse and click here.
Behind pulsating elements, more content is hidden.
This button right on the top of the page helps you to find all interactive elements.
Yeah, you got it!
Let's go!
WHO IS?
WHat does the expert say?
“We are producing location data every second.” “The stage of Location Intelligence is not yet fulfilled, there is a lot of space to grow – especially on the organization side.” “In the media & communications market, timing is everything, but location also plays a major role.”
Miguel Marques is the founder and CEO of Mapidea – a company that helps make data-driven decisions with the power of geography. He founded Mapidea in 2014 with the vision that geography should be a common tool for every user in all organisations.
WHO IS?
WHat does the expert say?
“We are producing location data every second.” “The stage of Location Intelligence is not yet fulfilled, there is a lot of space to grow – especially on the organization side.” “In the media & communications market, timing is everything, but location also plays a major role.”
Miguel Marques is the founder and CEO of Mapidea – a company that helps make data-driven decisions with the power of geography. He founded Mapidea in 2014 with the vision that geography should be a common tool for every user in all organisations.
WHO IS?
WHat does the expert say?
“We are now at the point where VR is becoming suitable for everyday use. It is no longer a niche product, but is reaching the mass market, similar to the first iPhone back then.” “The ability to experience an NBA game in 3D and watch it from every perspective shows the potential of VR in the media sector. However, the amount of data is still a major hurdle.” “If the devices become lighter and more comfortable, similar to reading glasses, then VR will reach many more people.”
Philipp Landgraf is Senior Director at Hololight, and the leading specialist in Mixed Reality solutions for businesses. He thinks, that Spatial Computing is going to be a big deal for the digital world, because it will let people build and operate in digital spaces easily.
WHO IS?
WHat does the expert say?
“We are producing location data every second.” “The stage of Location Intelligence is not yet fulfilled, there is a lot of space to grow – especially on the organization side.” “In the media & communications market, timing is everything, but location also plays a major role.”
Miguel Marques is the founder and CEO of Mapidea – a company that helps make data-driven decisions with the power of geography. He founded Mapidea in 2014 with the vision that geography should be a common tool for every user in all organisations.