Medical chain partners with Katz Digital and achieves
outstanding results using new AI capabilities!
+197%
35%
+115% Lift in Awareness!
Performance Lift
Cost per lead
decrease
Client Objective: A major nationwide specialty
medical practice aimed to raise
awareness in key regions. Katz
Digital and the agency, Direct
Results, developed a multilayered
audio campaign to
deliver numerous messages
and utilized AI technology to
customize ads by region and
listener, to drive results each
market.
How PodKatz metthat objective
We used a variety of messages,
personalizing them to resonate with
each of the target groups within the
advertiser’s DMAs.
We created & produced 42 unique ads
(6 per DMA). Using AI personalization,
each ad had specific triggers (time of
day, weather, etc.) for the target groups
and markets. Responses varied widely
by target and the new AI learning
technology from our partner, ArtsAI,
enabled optimization around the best
performing ads in each market.
The Result: This campaign yielded exceptional
results, far exceeding client
expectations! Utilization of AI yielded
many counter-intuitive results (e.g., the
value of a weather trigger in a desert
market).
These amazing results included – • +197% Performance Lift
• 20,000 new leads with increased
activity to the client’s website for
inquiries and bottom funnel activity
like appointment booking.
Follow us on LinkedIn
63 - Medical Specialty Chain
Katz Media
Created on July 25, 2024
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Transcript
Medical chain partners with Katz Digital and achieves outstanding results using new AI capabilities!
+197%
35%
+115% Lift in Awareness!
Performance Lift
Cost per lead decrease
Client Objective: A major nationwide specialty medical practice aimed to raise awareness in key regions. Katz Digital and the agency, Direct Results, developed a multilayered audio campaign to deliver numerous messages and utilized AI technology to customize ads by region and listener, to drive results each market.
How PodKatz metthat objective
We used a variety of messages, personalizing them to resonate with each of the target groups within the advertiser’s DMAs. We created & produced 42 unique ads (6 per DMA). Using AI personalization, each ad had specific triggers (time of day, weather, etc.) for the target groups and markets. Responses varied widely by target and the new AI learning technology from our partner, ArtsAI, enabled optimization around the best performing ads in each market.
The Result: This campaign yielded exceptional results, far exceeding client expectations! Utilization of AI yielded many counter-intuitive results (e.g., the value of a weather trigger in a desert market). These amazing results included – • +197% Performance Lift • 20,000 new leads with increased activity to the client’s website for inquiries and bottom funnel activity like appointment booking.
Follow us on LinkedIn