CentrX Timeline

2010-2018

StratX goes web based

2019

The New StratX ExL

TODAY

1984

1987

StratX opens in North America

2000-2009

The E-Strat challenge across 128 countries, 100K participants

1984

Founded by Jean-Claude Larreché

2007-2008

The Blue Ocean Strategy & The Momentum Effect

2020-2021

StratX ExL goes hybrid

2024

StratX ExL becomes CentrX

In 2012, StratX welcomes a new generation of business simulations under the CentrX brand. CentrX BioPharma is designed to prepare bio-pharma firms in customer-centricity, value creation, strategic thinking, business acumen and innovation. Following its success, between 2016 and 2018, Centrx B2B Direct and Indirect are created to help B2B firms embed a customer-centric approach to leadership, commercial strategy and marketing excellence. Learn more about CentrX.

For almost a decade, between 2000 and 2009, L'Oréal partners with StratX to deliver the E-Strat Challenge across 128 countries with more than 100K participants and 2200 business schools. Learn more about L'Oréal's E-Strat Challenge (in French).

StratX was founded in 1984 by Jean-Claude Larréché, after the successful launch of Markstrat. With the Markstrat brand heritage, two divisions are created: Licensing (software distribution) and Corporate Solutions (seminar delivery).

In 1987, following a long-term contract with General Electric, StratX opens its offices in Massachusetts (Boston). Several years later, between 1990-1995, new simulations under the Markstrat brand are developed: Markstrat-Pharma, Markstrat Services & Markstrat B2B.

StratX's division for corporate solutions becomes StratX ExL. EXL is the abbreviation of Experiential Learning and is the main capability and offering of StratX ExL. For more than 35 years, StratX has come to be known for its quality, innovation, and impact. While the name has undergone a minor change, the industry-expertise hasn't. Learn more on what we do.

In 2007, the Blue Ocean Strategy simulation, in partnership with authors Kim & Mauborgne, joins the growing portfolio of StratX product line. Learn more about the Blue Ocean Strategy. In 2018, Larréché writes The Momentum Effect : How to Ignite Exceptional Growth; sharing much of his expertise that has influenced StratX. Learn more about The Momentum Effect.

StratX Exl has successfully transitioned some of its programs to a virtual environment, making way for new and improved blended and hybrid formats. See our webinar with Danaher on how to successfully migrate onsite initiatives to 100% remote.

Building on its 40 years of delivering impactful, experiential learning-based initiatives for top leaders around the world, StratX ExL is now becoming CentrX. The X stands for Experiential Learning. Evidence shows that Experiential Learning provides participants with an accelerated, impactful way to develop their leadership skills. CentrX will become the 2.0 version of StratX ExL, with a renewed focus on developing critical business and people skills. With learning initiatives from CentrX, leaders will develop their X-functional skills, continue to improve their customer X-cellence skills, thus developing their X-factor!