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Customer first challenge

Marlene Serrano

Created on July 18, 2024

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Transcript

Victor Fernandez

38 years old, Web Desinger & Nominalia Reseller

Victor is a web designer who helps small local businesses like restaurants, beauty salons, and clothing stores create their online presence. He offers a complete package, taking care of everything from designing website, registering a domain name to hosting the website.

Elche

Victor Fernandez

38 years old, Web Desinger & Nominalia Reseller

Goals

Get his customers website up and running as quickly as possible to avoid losing customer trust.Ensure smooth and efficient technical operations to maintain a seamless user experience on the website.

Lifestyle

  • Busy Entrepreneur: Juggles multiple responsibilities within his business and relies on technology to streamline operations.
  • Tech-Dependent: Uses technology daily but may not have an advanced technical background.
  • Time-Sensitive: Values time and requires quick, efficient solutions to avoid business disruptions.

Frustrations

Frustrations

Communication barriers

Communication barriers

Technical difficulties

Technical difficulties

Feels that there is a lack of clear and prompt communication from technical support.

Feels that there is a lack of clear and prompt communication from technical support.

Faces challenges in understanding and implementing complex technical instructions, leading to delays.

Faces challenges in understanding and implementing complex technical instructions, leading to delays.

Urgency

Urgency

Dependence on Support

Dependence on Support

Experiences stress and pressure due to the need for immediate solutions to avoid project delays and potential business loss.

Experiences stress and pressure due to the need for immediate solutions to avoid project delays and potential business loss.

Frustrated by the need to rely heavily on external support to resolve issues that he feels should be straightforward.

Frustrated by the need to rely heavily on external support to resolve issues that he feels should be straightforward.

Motivations

Business continuity

Professional image

Effectiveness

Maintain a high level of customer satisfaction by delivering reliable and timely services. Business continuity ensures that he can meet project deadlines, address client issues promptly, and uphold their reputation as dependable partner.

Wants to establish and maintain a professional image to attract and retain customers.

Looks for efficient and effective solutions to minimize downtime and operational disruptions.

Values & Beliefs

Professionalism

Quality and Reliability

Customer-Centric Approach

Prioritizes customer satisfaction and smooth online interactions.

Values reliable services and support that ensure his business operations run smoothly.

Believes in maintaining a high standard of professionalism in all business dealings.

Trusted brands

Situational Analysis and Recommendations

Victor is experiencing considerable stress due to ongoing technical problems with the hosting of the website he has set up for his client (jamonjamonelche.es). He feels that his requests are not being dealt with promptly and is concerned about the impact on his business, and a possible loss of the project.

Key problems

Repeated technical errors trying to activate hosting and configure DNS settings.

Lack of immediate and clear comunication from technical support, leading to frustration and delays.

Recommendations

Enhanced Communication

Dedicated support

Proactive solutions

Training and Resources

Proposals for Marketing

Personalized Outreach

Content Marketing

Technical Webinars

Proposals for Sales

Dedicated Account Manager

Additional sales opportunities

Customer success stories

Referral Programs

Proposals for Customer Care

Feedback Loop

Enhanced Support Packages