Transformational leadership
Rachel
Created on July 16, 2024
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Transcript
Measurethe results
A great title
Define secondary messages with interactivity
A great title
Plan thestructure of your communication
A great title
I am a great subtitle, ideal for providing more context on the topic you are going to address
Segmenting, Targeting, Positioning
Increased organisational commitment to goals & visionIncreased altruism
Outcomes
Identification with leaderInternal motivation & orientation to common goalsIncreased collaboration
Group & follower impact
Inspirational motivationIntellectual stimulationIdealised attitudes / behaviours
Leader behavours
Organisational cultureLife experience of individualsPersonality traits
Individual & organisational characteristics
FOUR INTERCONNECTED ASPECTS OF A TRANSFORMATIONAL LEADERSHIP APPROACH
TRANSFORMATIONAL LEADERSHIP
- Plan the structure of your communication.
- Prioritize and give visual weight to the main points.
- Define secondary messages with interactivity.
- Establish a flow through the content.
- Measure the results.
The step-by-step interactive visual communication:
Our brain is wired to consume visual content. Some data: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.
A great title
Still not convinced to use graphics in your creations? Well: there are studies that show that 50% of the brain is responsible for processing visual stimuli, and that it is retained 42% more when the content is animated.
Use graphics in your presentation...
Our brain is wired to consume visual content. Some data: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.
A great title
Still not convinced to use graphics in your creations? Well: there are studies that show that 50% of the brain is responsible for processing visual stimuli, and that it is retained 42% more when the content is animated.
Use graphics in your presentation...
- Plan the structure of your communication.
- Prioritize and give visual weight to the main points.
- Define secondary messages with interactivity.
- Establish a flow through the content.
- Measure the results.
The step-by-step interactive visual communication:
We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have moved from traditional reading to a cognitive strategy based on navigation.
A great title
A great title