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Transcript

Measurethe results

A great title

Define secondary messages with interactivity

A great title

Plan thestructure of your communication

A great title

I am a great subtitle, ideal for providing more context on the topic you are going to address

Segmenting, Targeting, Positioning

Increased organisational commitment to goals & visionIncreased altruism

Outcomes

Identification with leaderInternal motivation & orientation to common goalsIncreased collaboration

Group & follower impact

Inspirational motivationIntellectual stimulationIdealised attitudes / behaviours

Leader behavours

Organisational cultureLife experience of individualsPersonality traits

Individual & organisational characteristics

FOUR INTERCONNECTED ASPECTS OF A TRANSFORMATIONAL LEADERSHIP APPROACH

TRANSFORMATIONAL LEADERSHIP

  • Plan the structure of your communication.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

The step-by-step interactive visual communication:

Our brain is wired to consume visual content. Some data: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.

A great title

Still not convinced to use graphics in your creations? Well: there are studies that show that 50% of the brain is responsible for processing visual stimuli, and that it is retained 42% more when the content is animated.

Use graphics in your presentation...

Our brain is wired to consume visual content. Some data: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.

A great title

Still not convinced to use graphics in your creations? Well: there are studies that show that 50% of the brain is responsible for processing visual stimuli, and that it is retained 42% more when the content is animated.

Use graphics in your presentation...

  • Plan the structure of your communication.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

The step-by-step interactive visual communication:

We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have moved from traditional reading to a cognitive strategy based on navigation.

A great title

A great title