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Strategic Plan

Lindsey Roehrig

Created on July 11, 2024

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Transcript

Strategic Plan

Results and Outcomes of TMACOG's Strategic Planning Sessions

Process:

Hearing from our members

Survey and Focus Groups

Process:

Building the plan

Strategic Plan Committee: staff and members

Council of Governments

Areawide Water Quality Planning Agency

Metropolitan Planning Organization

TMACOG Designations

Defining our work

SWOT Analysis

Weaknesses

  • Being at the head of the table for regional conversations
  • Being reactive
  • No uniform value for membership of the COG
  • Understanding of the COG

Strengths

  • Programs & teams
  • Nonpartisan
  • Helpful & high expertise of staff
  • Strong internal fiscal management
  • Communications strategies & cadence
  • Brand identity, website / mobile app
  • Risk averse … under the radar mentality/mindset
  • "That’s the way we have always done it."
  • Toledo in the name

Opportunities

  • Regional spirit
  • Regional cooperation required for funding
  • Expanding geography … is TMACOG for us?
  • Re-image of TMACOG – communicate brand & attract support / logo makes a statement
  • Flexible timing / locations for meetings - Public engagement

Threats

  • Change is hard
  • Attract talent to TMACOG
  • Having the budget / funds for the new work
The Why:

Defining our purpose

HOW
WHAT
WHY

We are a nonpartisan and regional resource focused on collaboration, advocacy, planning and sustainability.

Develop and implement the plans that address the needs of the region.

Connecting our unique communities to build a thriving region.

Financial Sustainability

Marketing and Brand

5 Pillars

Operations and Staff

Governance & Engagement

Cooperative Regional Strategy

Financial Sustainability

Sufficient revenues to fund ongoing strategic initiatives and anticipated future growth

Expand & diversify revenue streams
Conduct staff salary market analysis
Identify a target cash reserve range
Incentives to recruit and retain talent
Evaluate dues structure

Marketing & Brand

TMACOG is the credible regional voice and convener, projecting its value as the region’s only Council of Governments

Member benefits campaign & materials
Roll out visual branding and new TMACOG identity
Strengthen media relationships
Showcasing the region / recognition
Update website

Operations and Staff

TMACOG is an effective organization that is structurally aligned with its mission and goals

Staff engagement plan
Culture & standards
SWOT / gap analysis
Practices & processes

Governance & Engagement

TMACOG’s effective governance and value proposition result in increased membership, additional services & elevated engagement of members and community partners

Define roles for community partners and advisory groups
Evaluate opportunities for information sharing
Develop member value proposition
Committee structure & function
GLEAN
GLEAN

Cooperative Regional Strategy

Our cooperative regional strategy allows us to compete as a region for resources & growth

Member & partner commitment to the strategy
Set regional priorities and present to communities
Measure & report progress on regional plans
Comprehensive regional needs analysis

Lunch and Discussion of Strategic Plan Results

Metropolitan Planning Organization

A Metropolitan Planning Organization is an agency created by federal law to provide local elected officials input into the planning and implementation of federal transportation funds to metropolitan areas with populations of greater than 50,000. • Lucas and Wood counties, and Bedford, Erie, and Whiteford townships of Monroe County

• Long Range Transportation Plan

  • Identifies transportation projects needed over the next 20-30 years
• Transportation Improvement Program
  • Provides a carefully reviewed and prioritized plan for funding regional roadway, transit, bicycle, and pedestrian improvement projects over the next six years

Council of Governments

A Regional Council is an organization of political subdivisions that seeks to provide cooperative planning, coordination, and technical assistance on shared issues and challenges.· Lucas, Ottawa, Sandusky, Wood counties (as well as certain municipalities, townships, and special districts within these counties); all municipalities in Fulton County; and Monroe County, Michigan, and several jurisdictions within the county. · COGs should complement and not duplicate jurisdictional activities.

Areawide Water Quality Planning Agency

An Areawide Water Quality Planning Agency is designated by the State to perform the areawide water quality management planning under Section 208 of the Clean Water Act.•Lucas, Wood, Ottawa, and Sandusky counties, and Bedford, Erie, and Whiteford townships of Monroe County

• Areawide agencies identify water pollution problems and recommend how best to address them. These agencies work with local governments to determine the areas where each will provide sewer service.