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Transcript

#1 : Creations

Objectives

Shorts adoption KPIs & Objectives

+info

#3 : OMV conversion

#2 : Views

Other : Revenue

+info

#1 : Creations

Number of Partner Provided Shorts creations (=Official Shorts), allowing us to understand how artists & labels embrace Shorts in their Content Strategy.

Objective : +50% Y o Y

+info

+info

#2 : Views

Number of views generated by Partner Provided Shorts to track.

#3 : OMV conversions

Number of OMV views coming from Shorts as traffic source to track multi-format strategy impact.

Other : Revenue

Revenue generated by Partner Provided Shorts consumption on YouTube versus Shorts UGC consumption.