Shorts KPIs&Objectives
victor.conradsson
Created on July 11, 2024
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Transcript
#1 : Creations
Objectives
Shorts adoption KPIs & Objectives
+info
#3 : OMV conversion
#2 : Views
Other : Revenue
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#1 : Creations
Number of Partner Provided Shorts creations (=Official Shorts), allowing us to understand how artists & labels embrace Shorts in their Content Strategy.
Objective : +50% Y o Y
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#2 : Views
Number of views generated by Partner Provided Shorts to track.
#3 : OMV conversions
Number of OMV views coming from Shorts as traffic source to track multi-format strategy impact.
Other : Revenue
Revenue generated by Partner Provided Shorts consumption on YouTube versus Shorts UGC consumption.