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Transcript

La importancia de la mercadotecnia radica en que es un factor determinante para mejorar la vida de las personas a través de productos y servicios que resultan útiles en su día a día.

La finalidad de la mercadotecnia es diseñar estrategias para las empresas a partir de los objetivos que persiguen, entre ellos, aumentar las ventas, obtener más ganancias y alcanzar una mayor participación de mercado.

Los antecedentes de esta disciplina se remontan a 1902 y hasta 1910, cuando la mercadotecnia tomó bases de la economía y comenzó a definir la estructura de su funcionamiento. De 1910 a 1920 se desarrollaron los conceptos básicos de esta práctica.

MERCADOTECNIA

Es un conjunto de principios y prácticas que buscan el aumento del comercio, especialmente de la demanda.

¿Cómo surgió?

¿Cuál es su fin?

importancia

Write an Awesome Subtitle

Write an Awesome Subtitle

Write an Awesome Subtitle

Contextualize your topic

Structure your content

Contextualize your topic with a subtitle

Concept Map

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An Awesome Title

An Awesome Title

Interactivity

Animation

An Awesome Title

Creativity

Wow Effect

Magic

Design

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Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to visualize it on any device and learn anywhere.

Visual content is a cross-cutting and universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

An awesome presentation...

  • Is clear and structured.
  • Presents information in an organized manner.
  • Engages the entire class.
  • Adapts fonts and color to the theme.
  • Includes images and entertains.
  • Uses timelines.
  • Is animated and interactive.
  • Does not overuse bullet points​.

Write a great headline

Our brain is biologically prepared to learn through visual content. Almost 50% of our brain is involved in processing visual stimuli.

We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have transitioned from traditional reading to a cognitive strategy based on navigation.

Here you can put a standout title

Pose a question or problem that makes the class think; it is the essential ingredient to maintain their attention. It is usually posed at the beginning of the topic to encourage critical thinking and participation.

  • Plan and structure your content.
  • Give visual weight to key points and main ones.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

Write a great headline

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to visualize it on any device and learn anywhere.

Visual content is a cross-cutting and universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

An awesome presentation...

  • Is clear and structured.
  • Presents information in an organized manner.
  • Engages the entire class.
  • Adapts fonts and color to the theme.
  • Includes images and entertains.
  • Uses timelines.
  • Is animated and interactive.
  • Does not overuse bullet points​.

Write a great headline

Our brain is biologically prepared to learn through visual content. Almost 50% of our brain is involved in processing visual stimuli.

We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have transitioned from traditional reading to a cognitive strategy based on navigation.

Here you can put a standout title

Pose a question or problem that makes the class think; it is the essential ingredient to maintain their attention. It is usually posed at the beginning of the topic to encourage critical thinking and participation.

  • Plan and structure your content.
  • Give visual weight to key points and main ones.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.