Business Model Canvas1.pptx

Business Model Canvas for an Innovative Idea

Atonye Endeley

By the end of this session, studentswill be able to

• Define a Business Model

• Explain the purpose of a Business

Model Canvas (BMC).

• Outline the nine components of a

Business Model Canvas.

• Prepare a simple, Business Model

Canvas for an innovative idea.

Learning Outcomes

What is a Business Model

• Refers to a plan for making profit.

• Used to identify the products or services the business plans to sell.

• Identify their market, and any anticipated expenses.

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Example: Starting a Coffee Shop

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What is a Business Model Canvas (BMC)

Simplifies the process of structuring a business model on a single page.

A strategic management tool that helps in visualising, describing, and assessing business models

Developed by Alexander Osterwalder.

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Components of the Business Model Canvas

Brief Overview

Customer Segments

Value Propositions

Channels

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Revenue Streams

Customer Relationships

Key Resources

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Cost Structure

Key Partnerships

Key Activities

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Business Model Canvas Template

Using the BMC for an Innovative Idea

Fill in each section with specific details.

Identify the core components relevant to your idea.

Step-by-Step Approach:

Helps in identifying potential gaps and opportunities.

Provides a clear, structured overview.

Benefits:

Example Application (BMC) Coffee Shop (Case Study Starbucks)

Finance Sources of FundsExplore where you can get funding for your business.

Where is are Your Expenses Going?

Where is your Income Coming From?

Recap:

• Importance of the BMC in structuring and assessing business ideas.
• Practical example of a coffee shop

Next Step:

• Apply the BMC to your own innovative ideas.

Suggested Activity: Create a BMC for a new business idea and share it for feedback.

Summary

Any Questions