Marketing, Communications, Partnerships

Communication, Marketing and Partnerships

Wednesday, July 10th

THE KNOWLEDGE IS IN THE ROOM

Priorities for Today

Communication Categories

Parent Communication

Research shows the average parent needs to hear a message 3-5 times before they take action or before the message sinks in.

Institutional Communication

Think Talent and CMS Wire. This shows that organisations with effective communication strategies. Were 3.5 times more likely to outperform their peers.

Pod Level & Departmental Communication

Research carried out by McKinsey shows that well-connected teams. Can increase their productivity by 20 to 25%

Equitable and differentiated communication is an integral part of serving our mission

EQUITY VS EQUALITY

Flyers

Veracross Portal

Phone Call

In Person

App & App Notifications

Dragon News (Newsletter)

Mass Text

Mass Email

Communication Tools

CSA has a range of mass and direct communication tools available to support engagement, awareness & information

We do stream different school events!

Ensure you include language in your communication about events where attendance & participation is strongly encouraed

• Primary preference for communication
• Create Class Google Calendar whenever possible
• Ask about individuals in secondary & terciary layers of support
• Ask families if they receive School Emails and Texts
• Check to ensure families have downloaded CSA App
• Check to ensure families follow us on Instagram & Facebook

Beginning of the year, gather family specific data:

Being Proactive Helps!

SCENARIOS

Let us know if you want to serve as your Pods / Dept Storyteller!

Capture video!

Send mass school email with quick overview and pictures

Capture what families experienced and students learned

Take pictures at your event! Capture joy & engagement

let the Marketing Team know ahead of tiime about your event

MARKETING

EVERY EVENT, EXPERIENCE AND ENCOUNTER SPEAK TO HOW WE LIVE OUT OUR VALUES AS A COMMUNITY

Partnerships & Donor Cultivation

• Name
• Department / Area of Leadership
• How Long You've Been at CSA
• Insight you would love our visitor to leave with related to the Academy

Partnerships & Donor Cultivation Creating Your Spiel

Feeback

Your content is likable, but it only engages if it's interactive. Capture your audience's attention with an interactive photo or illustration.

Your content is appreciated, but it only engages if it's interactive. Capture your audience's attention with an interactive photo or illustration.

Your content is liked, but it only engages when it's interactive. Capture your audience's attention with an interactive photograph or illustration.

Your content is liked, but only engages if it is interactive. Capture the attention of your audience with an interactive photograph or illustration.

Your content is liked, but only engages if it is interactive. Capture your audience's attention with an interactive photograph or illustration.

Your content is liked, but only engages if it's interactive. Capture your audience's attention with an interactive photograph or illustration.