Marketing, Communications, Partnerships

Communication, Marketing and Partnerships

Wednesday, July 10th

THE KNOWLEDGE IS IN THE ROOM

Priorities for Today

Communication Categories

Pod Level & Departmental Communication

Parent Communication

Institutional Communication

Research carried out by McKinsey shows that well-connected teams. Can increase their productivity by 20 to 25%

Research shows the average parent needs to hear a message 3-5 times before they take action or before the message sinks in.

Think Talent and CMS Wire. This shows that organisations with effective communication strategies. Were 3.5 times more likely to outperform their peers.

Equitable and differentiated communication is an integral part of serving our mission

EQUITY VS EQUALITY

Mass Email

Mass Text

Dragon News (Newsletter)

Communication Tools

App & App Notifications

CSA has a range of mass and direct communication tools available to support engagement, awareness & information

In Person

Phone Call

Veracross Portal

Flyers

Being Proactive Helps!

Beginning of the year, gather family specific data:

• Primary preference for communication
• Create Class Google Calendar whenever possible
• Ask about individuals in secondary & terciary layers of support
• Ask families if they receive School Emails and Texts
• Check to ensure families have downloaded CSA App
• Check to ensure families follow us on Instagram & Facebook

Ensure you include language in your communication about events where attendance & participation is strongly encouraed

We do stream different school events!

SCENARIOS

MARKETING

EVERY EVENT, EXPERIENCE AND ENCOUNTER SPEAK TO HOW WE LIVE OUT OUR VALUES AS A COMMUNITY

let the Marketing Team know ahead of tiime about your event

Send mass school email with quick overview and pictures

Take pictures at your event! Capture joy & engagement

Capture video!

Capture what families experienced and students learned

Let us know if you want to serve as your Pods / Dept Storyteller!

Partnerships & Donor Cultivation

Partnerships & Donor Cultivation Creating Your Spiel

• Name
• Department / Area of Leadership
• How Long You've Been at CSA
• Insight you would love our visitor to leave with related to the Academy

Feeback

Your content is likable, but it only engages if it's interactive. Capture your audience's attention with an interactive photo or illustration.

Your content is appreciated, but it only engages if it's interactive. Capture your audience's attention with an interactive photo or illustration.

Your content is liked, but it only engages when it's interactive. Capture your audience's attention with an interactive photograph or illustration.

Your content is liked, but only engages if it is interactive. Capture the attention of your audience with an interactive photograph or illustration.

Your content is liked, but only engages if it is interactive. Capture your audience's attention with an interactive photograph or illustration.

Your content is liked, but only engages if it's interactive. Capture your audience's attention with an interactive photograph or illustration.