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NICHE FINDER: Interests & Talen
Sara Soupdemots
Created on July 5, 2024
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Transcript
Niche Finder
🔎
Create the perfect foundation for your course by defining your unique niche, where your passions and talents meet market needs.
start
Nichefinder
Niche Finder
- Pen & Paper (recommended)
- Google Doc/ Word Doc
- Your beautiful mind
MATERIALS
Discover Your Audience Needs
Define What a Niche Is
Explore Your Interests
Identify Your Talent
LET'S BREAK IT DOWN
Throughout this mini course you will get to:
Niche Finder
Your Niche 🎯
World Needs 🌎
Your Talent💡
Your Interests🤔
In this mini course, we will explore your interests, talents and the people you'd like to share your wisdom with. First up, let's take a look at your interests.
1. WHAT IS A NICHE?
Think of it as your own corner of the market where what you love meets what others need. Just like there are communities around specific hobbies, a niche is a specific community within a larger group. Check out the next diagram and explore the niche example!
Niche Finder
ACTIVITYIn the next activity, you'll explore a series of questions designed to uncover the essentials in your life—those interests you simply can't live without.
Let's explore what truly interests you! Your passions and curiosities are what drive and inspire you every single day. They're the activities and subjects that energise you, that you can't get enough of. When you are passionate about a particular subject, it will show in the quality and authenticity of your experiment.
2. YOUR INTERESTS
Niche Finder
✏️
🔈
📚
What hobbies or projects are you passionate about?
What do you like to do in your free time?
What’s are some topics you love talking someone you just met?
It's time to reflect in all of the things that inspire and motivate you. Take some paper and brainstorm all of the responses to the following questions. The more the merrier!
YOUR INTERESTS
Once you've answered these questions, you'll likely have a bunch of ideas swirling around. Do you notice any repetitions or themes emerging? Take your top 3 interests forward.
What topics could you read 100 books about?
Niche Finder
Time to tap into what you do best! Your talents encompass all the skills, knowledge, and abilities you've accumulated throughout your life. They're unique to you, shaping your identity and defining your strengths. Remember these talents aren't limited they keep on evolving throughout your professional journey. What are your hidden talents?
ACTIVITYIn the next activity we are going to take a trip down memory lane and look into all of the skills and knowledge you've developed throughout your career.
3. YOUR TALENT
Niche Finder
💛
🏆
Take the time to answer the following questions and discover the unique insight and perspective you can offer in your course.
YOUR TALENT
Do you notice any patterns or synergies with your previous interests? Identify your top 3 areas of expertise/skills and carry them forward to the next activity.
In what areas of work do you consistently exceed expectations?
WORK
What topics, in long or short courses, have you genuinely enjoyed?
EDUCATION
What skills shine bright when working on a side project?
What achievements are you most proud of and why?
📚
🔎
👩🏽💻
PASSION PROJECTS
WINS
Niche Finder
ACTIVITYNow that you've scoped out the trends based on your interest and talents, tuned in to the community, and checked what your competitors are up to, it's time to lay it all out on the next table.
😎
👂
Spy on your competitors
Listen to the community
Identify trends
🔎
4. WORLD NEEDS
Having areas of interest and talents aren't enough to define your niche (I wish they were!). However, by diving into what the world truly needs, you can tailor your experiment to perfectly suit your future audience. Ready to discover how? Let's dive into what the world is yearning for in your top three areas of interest and expertise by following the next steps.
Niche Finder
With at least 3 niches in hand that fit your interests and talents while also holding promise in the market, let's decide which topic you think would be the most suitable and attractive.
Now you should have 3 areas of interest and 3 areas of talent. Could you combine them in an interesting way? Let's narrow them down to your top 3 niches. Feeling any special confidence or excitement about one in particular?
WORLD NEEDS
💡
💡
💡
Spy on your competitors
Listen to the community
Identify trends
Topics
TIPS
Niche Finder
Niche Finder
🎉
It's time to start researching your chosen niche! Start gathering all that amazing knowledge, thinking about who are your ideal students and understand how they learn.
CONGRATULATIONSON COMPLETING THIS MINI COURSE!
Part 2: World Needs
Course Design 101
🔎
Create the perfect foundation for your course by defining your unique niche, where your passions and talents meet market needs.
start
Nichefinder
Your mini-pitch is now ready to be shared with the world. Nice work!
I help [Audience] in the [Niche] space to accomplish [result/benefit] through [my methodology].
Course Design 101
5. MINI PITCH
Now you have pointed out your interests, identified your skills and dived into market research, it's time to condense your chosen niche in your mini pitch. Fill in this formula with your niche and audience, their potential gains, and your approach to helping them. This will serve as guiding light as you start designing you course.
🚀
5. Create your course mini-pitch Reflect on your findings and create your mini-pitch to get started
📈
4. Analyse Market Trends Use tools to track and understand trends related to your expertise
LET'S BREAK IT DOWN
Throughout this course you will get to:
Course Design 101
Course Design 101
With at least 3 niches in hand that fit your interests and talents while also holding promise in the market, let's decide which topic you think would be the most suitable and attractive.
Let's round up all your findings first and then narrow down to your top three niches. Feeling any special confidence or excitement about one in particular?
WORLD NEEDS
💡
💡
💡
Spy on your competitors
Listen to the community
Identify trends
Topics
TIPS
Start by engaging with communities on platforms like Reddit, LinkedIn, Facebook groups or niche-specific forums. Participate in discussions to understand the community's common questions and main challenges. By creating your course you are helping your students resolve a problem, listening will give you the key to the issues they are facing. Use Typeform or SurveyMonkey to design a short survey that gathers detailed feedback about your niche's community challenges.You could also use your Instagram or LinkedIn to create a poll and kickstart the conversation.
👂 Listen to the community
Analyzing your competitors helps you understand the market landscape and identify gaps that you can fill. By studying the successes of existing learning products, you can tailor your offerings to better solve your students problems. Follow the next steps to get started:- List key players who offer courses in your niche. You can find them in learning platforms like Udemy, Skillshare, Domestika or Coursera.
- Review why their work. Look into the course content, delivery methods, pricing, and customer feedback. These clues are key!
- Identify patterns in the students positive and negative feedback—this information will help you design a course that addresses unmet needs and offers unique value compared to what's already available.
😎 Spy on your competitors
Act like you're an instructional designer . You are developing a new online [course/workshop] about [topic] for [target audience]. I need to create a survey that discovers the key pain points of aspiring [target audience]. Can you help me write five specific, engaging questions that will reveal their main challenges, preferences, and learning needs related to [topic]?
🤖 AI prompt
Act like a market researcher. You are looking to pinpoint the most current and influential trends in [topic] to shape the development of your new course effectively. Could you provide five key trends within this area that are shaping the industry? Additionally, could you suggest compelling titles for this course, designed to maximize engagement and boost sales?
🤖 AI prompt
Checking out search trends can help you spot which topics are gaining interest, helping you pick a winning niche for your educational offering. Pop the different keywords of your top 3 interests and expertise into Google Trends and take a note of which topics appear to be most popular. Need more guidance? Check out this video introduction to Google Trends:
🔎 Identify trends
Why are niches so important?
- Set a direction for your experiment
- Helps you define the steps you may take
- Establish a loyal customer fan base
Act like you're an instructional designer . You are developing a new online [course/workshop] about [topic] for [target audience]. I need to create a survey that discovers the key pain points of aspiring [target audience]. Can you help me write five specific, engaging questions that will reveal their main challenges, preferences, and learning needs related to [topic]?
🤖 AI prompt
Act like a market researcher. You are looking to pinpoint the most current and influential trends in [topic] to shape the development of your new course effectively. Could you provide five key trends within this area that are shaping the industry? Additionally, could you suggest compelling titles for this course, designed to maximize engagement and boost sales?
🤖 AI prompt
Decor ideas
Styling
Interior design
Vintage Upcycling
Sales
Fashion
Vintage decor
Creativity
Art direction
Feng Shui
Organising
DYI
Niche example
- Vintage home decor blog