LEONARD STRATEGY
Selina Fawson
Created on July 4, 2024
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Transcript
PROMO
- Speical Offers
- Coastal Promos
- Clearance
Underperforming
- Worst 25
Regions
- Dale, Rob, ect
New
- Store
PROMO
- Speical Offers
- Coastal Promos
- Clearance
UNDERPERFORMING
STORE 102
Step 1
Trailers
Step 2
Sheds
Step 3
Vehicle Accessories
SHIFT WHEN PERFORMANCE IMPROVES TO.....
- Speical Offers
- Coastal Promos
- Clearance
REGIONS
TRAILER, SHED, ECT
TRAILER, SHED, ECT
TRAILER, SHED, ECT
TRAILER, SHED, ECT
BOOST OR/+ DEMAND GEN/SEARCHPULL APART (NOT RECOMMENDED) REGION
Focus on.....
NEW
STORE + GRAPPED TO REGION
Shift when performance improves
Boost or/+ demand gen/searchPull apart not recommond for Region
Store + grapped to region
OVERVIEW
- Plan the structure of your communication.
- Give it a hierarchy and give visual weight to the main point.
- Add secondary messages with interactivity.
- Establish a flow through the content.
- Measure results.
Contextualize your topic
Threats
- Plan the structure of your communication.
- Give it a hierarchy and give visual weight to the main point.
- Add secondary messages with interactivity.
- Establish a flow through the content.
- Measure results.
Contextualize your topic
Opportunities