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Transcript

PROMO

  • Speical Offers
  • Coastal Promos
  • Clearance

Underperforming

  • Worst 25

Regions

  • Dale, Rob, ect

New

  • Store

PROMO

  • Speical Offers
  • Coastal Promos
  • Clearance

UNDERPERFORMING

STORE 102

Step 1

Trailers

Step 2

Sheds

Step 3

Vehicle Accessories

SHIFT WHEN PERFORMANCE IMPROVES TO.....

  • Speical Offers
  • Coastal Promos
  • Clearance

REGIONS

TRAILER, SHED, ECT

TRAILER, SHED, ECT

TRAILER, SHED, ECT

TRAILER, SHED, ECT

BOOST OR/+ DEMAND GEN/SEARCHPULL APART (NOT RECOMMENDED) REGION

Focus on.....

NEW

STORE + GRAPPED TO REGION

Shift when performance improves

Boost or/+ demand gen/searchPull apart not recommond for Region

Store + grapped to region

OVERVIEW

  • Plan the structure of your communication.
  • Give it a hierarchy and give visual weight to the main point.
  • Add secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure results.

Contextualize your topic

Threats

  • Plan the structure of your communication.
  • Give it a hierarchy and give visual weight to the main point.
  • Add secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure results.

Contextualize your topic

Opportunities