Designer Checklist

Designer checklist

Is Your Design Ready for Upload?

Typography Hierarchy

Font Weight

Heading

• Use bold typeface weight for heading and subheading
• Use regular or thin weights for body text

• Should be the most visually stimulating element of your design
• Use large and bold typefaces to make the viewer stop and read the information in your design

Typeface

• Use readability focused font for the body text
• Use bold and decorative fonts for prominent elements of your text that is focused on grabbing viewer attention

When styling a header, you can incorporate iconography into your typography to bring additional interest.

Repetitive

Subheading

• Use of typeface, font size, weight is repeated throughout design to maintain continuity

• Visible and stand out from the body text, but still making the visual differentiation with the main header

Type Contrast

Body

• Clear visual differentiation

• Use a font with good readability
• Visually smaller in comparison to heading and subheading

Layout

Position

Whitespace

• Use of whitespace improves comprehension and readability for the viewer
• Elements are oraganized and creates a focal point to the most important information

• Information is organized across your design layout depending on the importance
• Margins equally spaced away from the edge with elements not overlapping set margins
• Elements evenly placed in proximity to each other and proportionate in size

Mechanics

Before export, spellcheck with no misspellings or grammatical errors

Compliance

• Recognize trigger terms that require disclaimers
• Ohio requires disclaimer font to be 10pt and in Times New Roman
• Loan Officer and/or cobrand info is correct
• Includes equal housing/NMLS logo and appropriate state and/or program disclaimer(s)

• Preapproval/preapproved (one word)
• Homeowner/homeowners (one word)
• Home buying/Home buyers (two word)
• Principal (not principle)

Make sure JN# is accurate to Wrike task

Brand Integration

Color Application

Imagery

• Choice of imagery support messaging and tone
• Image treatment does not hinder text legibility

• Recognize when to deviate from brand and utilize specialty program color schemes
• Use of colors create contrast and emphasis to important information
• Color choices do not cause eye strain or hinder visibility