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Transcript
Marketing strategies for client growth
-Matthew Lazo
Social Media
Events
Word of Mouth
A Platform Comparison
Pintrest
Population:
- 200 million monthly active users in the U.S.
- Gender: 54% female, 46% male.
- Middle age demographic (18-44)
- Average CTR for financial services ads is approximately 1.04%.
- Posts with videos achieve a 6.15% engagement rate, while photo posts have 4.5%.
- Videos under 1 minute achieve 45% viewer retention.
Implications
Population:
- 170 million monthly active users in the U.S.
- Gender: 43% male, 57% female.
- Younger demographic (18-34)
- Average CTR for Stories ads is around 0.33%.
- Images have an engagement rate of 1.22%, videos at 0.67%, and carousel posts at 1.94%.
- Reels have a high completion rate, especially under 30 seconds.
Population:
- 5 million monthly active users in the U.S.
- Gender: 30% male, 70% female.
- Younger demographic (18-34)
- Average CTR for Promoted Pins is about 0.20%.
- Pins with video content can boost engagement up to 32% more than static Pins.
- Content on Pinterest has a longer lifespan as users save Pins to boards for future reference.
Implications
Implications
An analytical overview of different social media platforms based on the data from the references provided.
Maximizing Growth Through Events
This section highlights the effectiveness of face-to-face interactions over digital communication. It will outlines the importance of meetings and events in business growth, providing best practices for pre-event marketing, engaging booth activities/interaction, post-event follow-up.
Key aspects of Inperson events
Effectiveness of Face-to-Face Interactions
- Face-to-face interactions create a personal connection, fostering trust and stronger relationships.
- Physical presence can capture and maintain attention better than digital communication.
- Interactive elements, such as live demonstrations, can increase engagement and interest.
- Instant feedback allows for real-time adjustments and clarifications, reducing misunderstandings.
- Questions can be addressed on the spot, leading to more effective problem-solving.
- Career events and in-person advertisements provide a platform to meet potential clients, partners, and industry professionals.
- Networking can lead to new business opportunities and collaborations.
- Physical presence at events increases brand visibility and recognition.
Strategies for Event Interactions
30-Minute Consultations:
- Take information of their financial situation, explain most important concepts on a case by case, breifly explain services, set follow up.
- Brochures and Business cards
Word of Mouth
This section will show the importance of posters, personal interactions, and workshops. Specifically in the school and work setting.
Strategies for growth
Networking Events:
- Attend school networking events, business clubs, and seminars. These are excellent venues to meet peers who might need financial advising or know someone who does.
- Offer to conduct free financial literacy workshops or presentations at your school. This positions you as an expert and makes students more likely to seek your services.
- The school allows posters to be hung up throughout the school. That being said the use of infographics, QR codes, and "give us a call" would prove to be efficient.
- Always carry a few business cards. When you meet someone who expresses interest in financial advice, provide them with a card.
- Participation in local community events and volunteer opportunities. This not only increases your visibility but also demonstrates your commitment to helping others.
Ideas for Implication
This section contains strategies that can be implemented in facebook with the data provided.
Targeted Ads:
- Use Facebook Ads to reach specific groups of people who might need financial advice. Promote free consultations or webinars.
- Start a Facebook Page for financial advice and a private Group for exclusive tips. Regularly share videos, infographics, and articles.
- Host weekly live Q&A sessions or webinars on financial topics to interact with the community.
Influencer Collaborations:
- Partner with finance-related influencers to broaden your reach. Have them share your content or co-create posts that highlight your expertise.
- Use Reels for quick tips and IGTV for more detailed advice and success stories. Engage your audience with compelling storytelling techniques.
- Use relevant and popular hashtags like #FinancialAdvice, #MoneyTips, and #WealthManagement to increase the visibility of your posts.
- Run targeted Instagram Ads to promote your content and special offers, such as free initial consultations or upcoming webinars.
Ideas for Implication
This section contains strategies that can be used for Instagram with the data provided.
Content Planning:
- Break down complex financial topics into a series of short, digestible steps or tips. Each Idea Pin can cover a different aspect of the topic.
- Use features like text overlays, voiceovers, and stickers to make the content more engaging and interactive.
Ideas for Implication
This section contains strategies that can be implemented in Pintrest with the data provided.
Reference list
Sprout Social. (n.d.). Instagram statistics & facts for 2023. Sprout Social. Hootsuite. (n.d.). Instagram statistics for 2023: Everything you need to know. Hootsuite Blog. Statista. (n.d.). Number of monthly active Facebook users worldwide from 2008 to 2023 (in millions). Statista. Statista. (n.d.). Age distribution of worldwide Instagram users as of April 2023. Statista.