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Transcript

Marketing strategies for client growth

-Matthew Lazo

Social Media

Events

Word of Mouth

A Platform Comparison

Facebook

Instagram

Pintrest

Population:

  • 200 million monthly active users in the U.S.
User Base:
  • Gender: 54% female, 46% male.
  • Middle age demographic (18-44)
Ad Click-Through Rate (CTR)
  • Average CTR for financial services ads is approximately 1.04%.
Engagement:
  • Posts with videos achieve a 6.15% engagement rate, while photo posts have 4.5%.
Video Retention:
  • Videos under 1 minute achieve 45% viewer retention.

Implications

Population:

  • 170 million monthly active users in the U.S.
User Base:
  • Gender: 43% male, 57% female.
  • Younger demographic (18-34)
Ad Click-Through Rate (CTR):
  • Average CTR for Stories ads is around 0.33%.
Engagement:
  • Images have an engagement rate of 1.22%, videos at 0.67%, and carousel posts at 1.94%.
Video Retention:
  • Reels have a high completion rate, especially under 30 seconds.

Population:

  • 5 million monthly active users in the U.S.
User Base:
  • Gender: 30% male, 70% female.
  • Younger demographic (18-34)
Ad Click-Through Rate (CTR):
  • Average CTR for Promoted Pins is about 0.20%.
Engagement:
  • Pins with video content can boost engagement up to 32% more than static Pins.
Video Retention:
  • Content on Pinterest has a longer lifespan as users save Pins to boards for future reference.

Implications

Implications

An analytical overview of different social media platforms based on the data from the references provided.

Maximizing Growth Through Events

This section highlights the effectiveness of face-to-face interactions over digital communication. It will outlines the importance of meetings and events in business growth, providing best practices for pre-event marketing, engaging booth activities/interaction, post-event follow-up.

Key aspects of Inperson events

Effectiveness of Face-to-Face Interactions

  • Face-to-face interactions create a personal connection, fostering trust and stronger relationships.
  • Physical presence can capture and maintain attention better than digital communication.
  • Interactive elements, such as live demonstrations, can increase engagement and interest.
  • Instant feedback allows for real-time adjustments and clarifications, reducing misunderstandings.
  • Questions can be addressed on the spot, leading to more effective problem-solving.
Networking Opportunities:
  • Career events and in-person advertisements provide a platform to meet potential clients, partners, and industry professionals.
  • Networking can lead to new business opportunities and collaborations.
  • Physical presence at events increases brand visibility and recognition.

Strategies for Event Interactions

30-Minute Consultations:

  • Take information of their financial situation, explain most important concepts on a case by case, breifly explain services, set follow up.
  • Brochures and Business cards

Word of Mouth

This section will show the importance of posters, personal interactions, and workshops. Specifically in the school and work setting.

Strategies for growth

Networking Events:

  • Attend school networking events, business clubs, and seminars. These are excellent venues to meet peers who might need financial advising or know someone who does.
Presentations and Workshops:
  • Offer to conduct free financial literacy workshops or presentations at your school. This positions you as an expert and makes students more likely to seek your services.
Posters and brochures:
  • The school allows posters to be hung up throughout the school. That being said the use of infographics, QR codes, and "give us a call" would prove to be efficient.
Hand Out Cards:
  • Always carry a few business cards. When you meet someone who expresses interest in financial advice, provide them with a card.
Volunteer Work:
  • Participation in local community events and volunteer opportunities. This not only increases your visibility but also demonstrates your commitment to helping others.

Ideas for Implication

This section contains strategies that can be implemented in facebook with the data provided.

Targeted Ads:

  • Use Facebook Ads to reach specific groups of people who might need financial advice. Promote free consultations or webinars.
Groups and Pages:
  • Start a Facebook Page for financial advice and a private Group for exclusive tips. Regularly share videos, infographics, and articles.
Live Sessions:
  • Host weekly live Q&A sessions or webinars on financial topics to interact with the community.

Influencer Collaborations:

  • Partner with finance-related influencers to broaden your reach. Have them share your content or co-create posts that highlight your expertise.
Storytelling via Reels:
  • Use Reels for quick tips and IGTV for more detailed advice and success stories. Engage your audience with compelling storytelling techniques.
Hashtags for Discoverability:
  • Use relevant and popular hashtags like #FinancialAdvice, #MoneyTips, and #WealthManagement to increase the visibility of your posts.
Instagram Ads:
  • Run targeted Instagram Ads to promote your content and special offers, such as free initial consultations or upcoming webinars.

Ideas for Implication

This section contains strategies that can be used for Instagram with the data provided.

Content Planning:

  • Break down complex financial topics into a series of short, digestible steps or tips. Each Idea Pin can cover a different aspect of the topic.
Engagement Features:
  • Use features like text overlays, voiceovers, and stickers to make the content more engaging and interactive.
Promoted Pins and SEO • Selecting Content: Identify your most valuable and engaging content that addresses common financial questions or concerns.

Ideas for Implication

This section contains strategies that can be implemented in Pintrest with the data provided.

Reference list

Sprout Social. (n.d.). Instagram statistics & facts for 2023. Sprout Social. Hootsuite. (n.d.). Instagram statistics for 2023: Everything you need to know. Hootsuite Blog. Statista. (n.d.). Number of monthly active Facebook users worldwide from 2008 to 2023 (in millions). Statista. Statista. (n.d.). Age distribution of worldwide Instagram users as of April 2023. Statista.