Psychology of shapes in design and graphics
Index
- Selection of Shapes in Graphic Design
- The Psychology of Shapes
- Impact on Visual Identity
- Shapes in Web Design
- Symbolism of Shapes
Selection of Shapes in Graphic Design
Designers carefully choose various elements, including shapes, which play an essential role in visual communication. Shapes can be classified into two categories:
- geometric (squares, circles, triangles)
- organic (like animals or plants).
Geometric shapes are associated with structure and order, while organic shapes are linked to imagination and creativity.
The Psychology of Shapes
Geometric shapes are often used in graphic design due to their ability to create a sense of structure.For example, the square is associated with stability and balance. It is commonly used by agencies that want to project reliability and professionalism. In contrast, the circle symbolizes harmony and unity, frequently used by organizations promoting community or unity. The triangle, on the other hand, represents direction and action, often employed by companies emphasizing movement and progress.
Impact on Visual Identity
If we now look at how shapes impact a company's visual identity, we see that they can significantly influence how an agency is perceived by its clients. For instance, a company using soft, rounded shapes in its logo might be seen as more approachable and friendly. Conversely, one that uses sharp, rigid geometric shapes may be perceived as more professional and serious.
Shapes in Web Design
Shapes can guide the viewer's eye across the page, creating a visual journey that enhances the user experience. For example, a circular shape can highlight a call-to-action button, while a rectangular shape can frame an important quote.
Symbolism of Shapes
Shapes are not merely aesthetic elements but powerful tools to communicate ideas and evoke emotions. Designers use geometric, organic, and abstract shapes to convey various messages and influence brand perception.
Thank you !!
The Psychology of Shapes in Design and Graphics
Aurore Chapelle
Created on July 1, 2024
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Transcript
Psychology of shapes in design and graphics
Index
Selection of Shapes in Graphic Design
Designers carefully choose various elements, including shapes, which play an essential role in visual communication. Shapes can be classified into two categories:
- geometric (squares, circles, triangles)
- organic (like animals or plants).
Geometric shapes are associated with structure and order, while organic shapes are linked to imagination and creativity.The Psychology of Shapes
Geometric shapes are often used in graphic design due to their ability to create a sense of structure.For example, the square is associated with stability and balance. It is commonly used by agencies that want to project reliability and professionalism. In contrast, the circle symbolizes harmony and unity, frequently used by organizations promoting community or unity. The triangle, on the other hand, represents direction and action, often employed by companies emphasizing movement and progress.
Impact on Visual Identity
If we now look at how shapes impact a company's visual identity, we see that they can significantly influence how an agency is perceived by its clients. For instance, a company using soft, rounded shapes in its logo might be seen as more approachable and friendly. Conversely, one that uses sharp, rigid geometric shapes may be perceived as more professional and serious.
Shapes in Web Design
Shapes can guide the viewer's eye across the page, creating a visual journey that enhances the user experience. For example, a circular shape can highlight a call-to-action button, while a rectangular shape can frame an important quote.
Symbolism of Shapes
Shapes are not merely aesthetic elements but powerful tools to communicate ideas and evoke emotions. Designers use geometric, organic, and abstract shapes to convey various messages and influence brand perception.
Thank you !!