Advertisement Analysis

Advertisement Analysis

The most important text at the top of the advertisement isn't the name of the advertiser, as you might expect - it's the words "Rights, Access, Equity", which is the Southern Nevada Family Justice Center's goal. The name of the advertiser is actually fairly hidden, and is located offcenter infront of the yellow house on the image.

This advertisement was found on a street in Las Vegas that I found myself. There are multiple parts to analyze here. The ad's overall goal is to inform people about the Southern Nevada Family Justice Center, which provides resources for victims of trafficking, Domestic Violence, and Sexual Assault.

The background and the doors of the houses are the color white. White represents calm and safety, which is what this group is trying to achieve in at-risk houses.

These pointy objects in the advertisement represent homes, and how domestic violence, sexual assault, and trafficking can happen in homes.This invokes pathos in the viewer, as they probably live in a home just like the ones that those who experience abuse do.

The houses and the text "Rights, Access, Equity" share the same color scheme in the image. This connects them, implying that those that live in these houses should have "Rights, Access, and Equity".