AVPU = Average Value Per User
Social platform AVPU varies depending on audience type and data capture
$45
$100 - $1000
$202
(Value of user at acquisition)
football4football target audience
4 billion +
500m +
are football fans
play football
Brands invest heavily to reach this audience
$2.8Bn ad spend in 2022
22m users
football4football conservative audience target
Metrics Infographic
football4football
Created on June 30, 2024
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Transcript
AVPU = Average Value Per User
Social platform AVPU varies depending on audience type and data capture
$45
$100 - $1000
$202
(Value of user at acquisition)
football4football target audience
4 billion +
500m +
are football fans
play football
Brands invest heavily to reach this audience
$2.8Bn ad spend in 2022
22m users
football4football conservative audience target