Basic Interactive Presentation

Customs & Lookalike audiences

By Jawad, Charlotte, Erwan, Gaoussou

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What are custom and lookalike audiences ?

• Custom audiences: Allow you to target people who have already interacted with your business on Facebook or Instagram in some way. This can include website visitors, app users, or people who have engaged with your content.
• Lookalike audiences: Help you reach new people who are similar to your existing customers or a custom audience you create. Facebook uses data about your existing audience to find people with similar characteristics.

How to create them on Facebook ?

You don't create custom and lookalike audiences directly while creating an ad.Prepare them beforehand using the tools available in Facebook Ads Manager.Here are the steps for setting up :

1. Create an ad set.
2. In the Advantage+ Audience section of the ad set creation screen, click Audience Suggestion (optional) .
3. Click the Custom Audiences field and select the custom and lookalike audiences to use.
4. Note : You can combine multiple custom and lookalike audiences for more precise targeting.
5. Select Exclude if you want to remove people.
6. Note : You can include audiences and exclude others. Simply click on the corresponding field and make your choice for each of them.
7. Complete the ad set setup and place your order.

Where to use them on Facebook ?

When creating an ad set, you can choose to target members of custom or lookalike audiences you've created. This allows you to reach a more specific group of people who are more likely to be interested in your product or service. You can also combine multiple audiences for even more precise targeting.

Here are some of the benefits of using custom and lookalike audiences on Facebook Ads:

Increased reach: You can reach a wider audience of people who are interested in your business. Improved targeting: You can target your ads to people who are more likely to convert. Increased ROI: You can get a better return on your investment from your advertising campaigns. Greater brand awareness: You can increase brand awareness by getting your ads in front of more people. Improved customer understanding: You can gain a better understanding of your target audience by using custom and lookalike audiences.

In conclusion,

custom and lookalike audiences on Facebook Ads offer a powerful way to target your ideal customers. By leveraging data on past interactions and existing customer profiles, you can reach highly relevant audiences who are more likely to be interested in your offerings. This targeted approach allows you to maximize your advertising impact and get a better return on your investment.