Footwear Brand
Driving Purchase Consideration and Product Interest with Zero-Party Ads and VoiceAlike® AI
A major athletic footwear brand incorporated ViralGains branded surveys and quizzes into its ad campaign to:
- Engage consumers with conversational ad experiences that offered a value exchange
- Measure brand sentiment and consumer preferences for specific product lines
- Use zero-party data from the ad units and VoiceAlike® AI to create custom audience segments of over 10 million consumers in six months. These addressable audiences were segmented by purchase consideration and product preference for future ads, or suppressed if not a fit.
The result? Doubling ad engagement rates, boosting brand lift while reducing wasted spend by focusing on genuinely interested customers.
4.2x
Higher Purchase Consideration from VoiceAlike® Audiences vs. 3rd Party
10MM+
Consumers Segmented into VoiceAlike® Audiences
2.4x
Higher Click-Through Rate from VoiceAlike® Audiences vs. Benchmark
Results Summary:
Example of a ViralGains quiz unit
Footwear Brand Case Study - ViralGains VoiceAlike
ViralGains Marketing
Created on June 25, 2024
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Transcript
Footwear Brand
Driving Purchase Consideration and Product Interest with Zero-Party Ads and VoiceAlike® AI
A major athletic footwear brand incorporated ViralGains branded surveys and quizzes into its ad campaign to:
- Engage consumers with conversational ad experiences that offered a value exchange
- Measure brand sentiment and consumer preferences for specific product lines
- Use zero-party data from the ad units and VoiceAlike® AI to create custom audience segments of over 10 million consumers in six months. These addressable audiences were segmented by purchase consideration and product preference for future ads, or suppressed if not a fit.
The result? Doubling ad engagement rates, boosting brand lift while reducing wasted spend by focusing on genuinely interested customers.4.2x
Higher Purchase Consideration from VoiceAlike® Audiences vs. 3rd Party
10MM+
Consumers Segmented into VoiceAlike® Audiences
2.4x
Higher Click-Through Rate from VoiceAlike® Audiences vs. Benchmark
Results Summary:
Example of a ViralGains quiz unit