Alvanon Worshops Report

Workshop Efficacy

"Digital Project Creation in the Real World" Workshops Conducted by Alvanon Spring-Summer 2024

Research & report conducted by Brooke Viegut (for.play), with support from Mar Fernandez Gonzalez.

“Sometimes you're in your zone, and...because we get stuck at a certain point, nobody wants to move further. So it's good to know that we're all going through the same thing.” – NYC Attendee, March 2024

“I'm not sure why the event cost 795 euros to attend. Very expensive and I have attended several other user seminars with other 3D companies which were either free or not expensive at all, that had a lot more attendees and a wider range of talks.” – Amsterdam Attendee, June 2024

“It validated that we're on the right path. But I would always love to get just a little more into the weeds...Just some technical things like that would be awesome.” – NYC Attendee, March 2024

“I expected more workshops on the detail of the prod suct creation vs the top level implementation.” – Amsterdam Attendee, Post-Event Survey

OVERALL EFFICACY

Note - Full report contains categorical review and breaks down attendee satisfaction and efficacy.

Data collected from anonymous attendee surveys post-workshop. Average data response between both workshops; no significant difference between workshops.

ADVERTISED EXPECATIONS

THESE EXPECTATIONS WERE NOT MET ACCORDING TO ATTENDEE FEEDBACK.

Key Terms

Attended to “get some advice on how easy it is for a brand to adopt DPC, and who can they follow as a “best practice” or case of success.” – NYC & Amsterdam Attendees

• “Growing your skills"
• “candid overview”
• “common topics”
• “challenges”
• “work effectively”
• “interactive”
• “best practices”
• “solving problems”
• “in collaboration with industry peers”

Collected from Website Copy for workshops, written by consulting & copy-edited by communications.

VENUE & LOGISTICS

• Functional Lecture Layout
• Creates difficulty making groups/creating collaboration
• One-room venues create logistical tension during rest & meal times

RECOMMENDATIONS

• Table reconfigurations designed for more connection
• Additional rooms/locations for happy hour/lunch
• Design to elevate experience & encorage picture-taking (not just of the content) to grow Alvanon's profile online & gain more notice for future workshops

CONTENT OVERVIEW

Note - Full report contains per-session content review and breaks down attendee satisfaction and efficacy.

Data collected from anonymous attendee surveys post-workshop. Average data response between both workshops; no significant difference between workshops.

CONTENT

The actual content is strong!! Currently the workshops are trying to be "everything for everyone." Too much lecture and not enough active learning (actual workshopping) resulted in the workshop content being rated the worst part of the experience by attendees. The inconsistent/stagnant form causes:

• Struggling ticket sales (unsure who the audience is)
• Minimal learning in attendees
• Overwhelm due to amount of content
• Reduced satisfaction in workshop value
• Attendees expectations based on advertised content are not met, reducing returns

VISUALS

Too much text per-slide, and out-dated imagery. Overwhelming amounts of content lead to lack of understanding in attendees. Lack of brand consistency / style leads to unclear storytelling.

Ten simple rules for effective presentation slides

Kristen M. Naegle for the National Library of Medicine, December 2021

1. Include only one idea per slide
2. Spend only 1 minute per slide
3. Make use of your heading
4. Include only essential points
5. Give credit, where credit is due
6. Use graphics effectively
7. Design to avoid cognitive overload
8. Design the slide so that a distracted person gets the main takeaway
9. Iteratively improve slide design through practice
10. Design to mitigate the impact of technical disasters

PRESENTATION SKILLS

• Speakers have strong presentation skills.
• Speakers struggle with facilitatiing groups/learning moments.
• Those leading sessions I and III struggled with Q&A and creating a collaborative environment.*
• Speakers leading Session II received high praise for their ability to facilitate conversation and engage questions.

Don Howard 3.9/5

Liz Maginot 4.5/5

Chris Onusko 4/5

Data collected from anonymous attendee surveys post-workshop. Average data response between both workshops; no significant difference between workshops.

* Please see report for more detail .

TOP-LINE RECOMMENDATIONS*

• Rework the form to be more flexible and collaborative, meeting attendees where they are (i.e. surveying the group and tailoring content)

• Create more opportunities for group-work.
• Get more specific in content, with interaction/case studies (perhaps guest speakers)
• Craft interactive connective moments between attendees (not full-group polls) from the beginning of each workshop.
• Consistently revisit topics and ideas to understand attendee growth/learning.
• Conduct and review post-event surveys after every workshop to understand efficacy.
• Speakers could all benefit greatly from facilitation training to grow skills in classroom management & collaborative learning.
• Adjust content for EU audiences – many jokes and references did not land due to cultural barriers.

* Please see report for more detail re: recommendations and reasoning.

THANK YOU.

For more detailed information, please read the full report. For consulting/collaboration in redesigning the workshops, contact for.play at team@for-play.co