2nd Shop Thrift Shopping App Usability Study Second Presentation

2nd Shop App Usability Study

14/06/2024

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Kapil Singh Ux Designer

Index

Introduction

Project Background

Study Details

Research Themes

Insights

Recommendations

Contact

Introduction

Welcome to the 2nd Shop Usability Study Presentation

• Overview of the usability study conducted for the 2nd Shop app.

• Presentation of key findings, insights, and actionable recommendations.

• Goal: Improve user experience and app functionality based on user feedback.

Project Background

Purpose of the Study

• I created 2nd Shop to provide a user-friendly platform for buying thrift cloths.

• Goal: Evaluate the main user experience, including navigation, product addition, and checkout process.

• Impact: Insights will guide design improvements to enhance usability and user satisfaction.

Study Details

Participants

Research Questions

• 5 participants: Rohit Bhatt, Rohit Sethi, Gaurav Nathani, Riya Kothari, Divya Gujral.

• Age range: 20-50.

• Mix of genders and technical proficiency levels.

• How easy is it for users to navigate the app and find desired items?

• What challenges do users face when adding products to the cart and completing the checkout process?

• How intuitive are the shipping and payment options?

Methodology

• 10-minute remote, unmoderated usability sessions.

• Tasks: Navigate the app, add products to the cart, complete checkout, find past orders.

Screenshot of 2nd Shop app home screen showing navigation icons and categories.

Research Themes - Ease of Navigation

Theme: Ease of Navigation

• Most participants found navigation functions and icons on the home screen helpful.

• Evidence:

• Rohit Bhatt: "Found navigation functions and icons on the home screen easy to use."

• Gaurav Nathani: "Found filters available on the home screen effective."

• Divya Gujral: "Found categories available on the home screen helpful."

Research Themes - Smooth Checkout Process

Theme: Smooth Checkout Process

• Participants who had no issues with adding products to the cart and proceeding to checkout found the process easy and intuitive.

• Evidence:

• Rohit Bhatt: "Easily added a product to the cart using filters."

• Gaurav Nathani: "Easily added a product to the cart using filters."

• Divya Gujral: "Easily added a product to the cart using filters."

Research Themes - User-Friendly Interface

Theme: User-Friendly Interface

• The app is generally considered user-friendly and convenient by multiple participants.

• Evidence:

• Gaurav Nathani: "Found the app very user-friendly and convenient."

• Divya Gujral: "Found the app very user-friendly and convenient."

Research Themes - Navigation Issues

Theme: Navigation Issues

• Some participants experienced difficulty with navigation and suggested improvements.

• Evidence:

• Rohit Sethi: "Had issues with scrolling during checkout."

• Riya Kothari: "Had difficulty adding a product to the cart, ended up adding it to the wishlist."

Insights

Key Insights

• Ease of Navigation: Clear and accessible navigation options enhance user satisfaction and task completion rates.

• Smooth Checkout Process: Minimizing steps and making key actions like checkout and adding to cart more prominent can reduce user frustration and abandonment rates.

• User-Friendly Interface: Maintaining a clean, intuitive design with clear labels and icons contributes significantly to a positive user experience.

Recommendations

Actionable Recommendations

• Enhance Navigation: Introduce more navigation shortcuts and improve the visibility of key functions.

• Optimize Checkout Process: Streamline the checkout process by reducing the number of steps and improving scrolling functionality.

• Maintain User-Friendly Design: Continue focusing on a clean, intuitive interface with clear labels and icons to ensure ease of use.

Conclusion

Summary

• The usability study provided valuable insights into the strengths and areas for improvement in the 2nd Shop app.

• Implementing the recommendations will enhance user experience, increase user satisfaction, and improve overall app functionality.

• Thank you for your attention. Questions and discussions are welcome.

Q&A

Questions and Answers

• Open the floor to any questions or feedback from the audience.

Thank you for your time and attention.

kapildesignui@gmail.com

+91 7678156522