NETFLIX Presentation

PRESENTATION

NETFLIX

DIGITAL WORKPLACE

WHAT IS AUGMENTED REALITY?

intro

For my Organisation, I have chosen to talk about Netflix and the new technology I think Netflix should introduce to their organisation is AUGMENTED REALITY(AR)

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BRIEF HISTORY OF AR

AUGMENTED REALITY can be described as an enhanced version of the real world we live in, which is created with the help of computer-generated-digital information, this can include elements such as visual, sound and other sensory sectors. (Adam Hayes,2024)

AUGMENTED REALITY

EXAMPLES

(Ana Javorik, 2016)/(svarmony, 2024)

APPLE INTRODUCES WHAT THEY CALL THE APPLE VISON PRO WHICH IS A REVLOUTINARY PIECE OF AR TECHNOLOGY.

TIMELINE OF AR

1968

The firstAR TECHNOLOGY WAS DEVELOPED AT HARVARD BY COMPUTER SCIENTIST IVAN SUTHERLAND

2008

the first commercial use of AR WAS USED BY BMW TO ADVERISE a NEW CAR OF THEIRS

2015

SNAPCHATINTRODUCED AR FILTERS ON THEIR APP, WHICH BECAME MASSIVELY POPULAR AND WAS WUICKLY FOLLOWED BY OTHER SOCIAL PLATFORMS NOT LONG AFTER

2016

2024

Microsoft releases it own werable verison of AR TECHNOLOGY WITH ADVANCED FEAUTURES

AR IN EVERDAY LIFE

BENEFITS OF AR FOR NETFLIX

EXAMPLES OF AR

(Himels Tech, 2024)

BENEFITS

HOW AR/VR WORKS IN DAY-TO-DAy life

(Jonathan Tarud, 2024)

HOW CAN NETFLIX IMPLEMENTT THIS?

Augmented reality can provide a solution for language barriers, which can broaden the horizon for potential Netflix members, with there already being apps on mobile phones that are AR-powered which allow people from all around the world to pull out their phone and translate information, signs or even menus and this could be a huge benefit for Netflix as it could provide a way for a consumer to translate a show which may not have available subtitles for in their spoken language.

It will give Netflixes members an unforgettable experience and an eye-opening new way to experience the cinematic universe, everyone knows and loves, as everybody knows what watching a movie on your phone, TV, or anything that is in the cinema consists of, but seeing augmented reality through your own eyes can provide an experience unlike anything we already have had and could be a reveloutianry way to experience entertainment.

Netflix will stand out against its competitors, as Netflix is currently one of the world's biggest streaming platforms, one way for them to differentiate itself from its competitive platforms is by introducing something unique that no other streaming platform offers and having augmented reality introduced to the world of Movies and TV will be on a great way for the platform to stand out from the rest

BENEFITS OF NETFLIX HAVING AUGMENTED REALITY

Supporting data

Netflix could integrate Augmented Reality by designing, creating and manufacturing its own AR technology glasses or headsets, which customers or members can be able to purchase at a certain price, where the power on the button after the consumer has logged in to the glasses/headset will provide a full catalogue of movies/TV shows which can be watched from wherever you want, whether you're out on a walk or a plane heading to a holiday destination you will have thousands of Movies right in front of you through the AR-powered technology, almost similar to the Apple vision pro and others saw in the past but made specifically to deliver a high-quality cinematic experience for all it consumers to enjoy, this would also benefit Netflix when it comes to doing campaigns as they could advertise movies exclusively through the AR technology powered glasses/headset driving a huge amount of traffic towards the product/experience.

HOW CAN NETFLIX IMPLEMENT AUGMENTED REALITY INTO THEIR ORGANISATION?

PRESS HERE

(Audrey Schomer, 2024)

This Chart show Consumers are interested in the idea of the Augmented Reality Experience and suggests reasons they would be intrigued to have this implemented

SUPPORTING DATA

CONCLUSION

Another potential negative impact that could occur from Netflix integrating Augmented reality into their organisation, is that people could find discomfort in having to wear glasses or a headset for long periods or they could also have tiredness in their eyes from using it for an extensive time, therefore it would be down to Netflix to be able to manufacture the product and have the product tested to make sure its to the consumers maximum satisfaction.

A potential negative impact that could occur from this, is that people may not see the value or worth in buying AR-powered technology when they could just watch it on their device and may even see the price point as too overpriced or a waste of money as the long term, which would hinder Netflixes sales if they were looking to produce these.

Augmented Reality would be able to provide a bridge between language barriers, there would be a massive boost in viewership and members across all the countries Netflix operate in as more people will be inclined to watch the shows that can cater to their language rather than having a certain selection of Movies/Tv shows for that region, this would also help Netflix gain more attention on their production films, tv shows and documentaries if they were able to cater for all languages, which would work out better for Netflix as they would be able to earn more money from it and put it back into funding more of their productions.

Netflix would be implementing something that will make it stand out and is unique to its Field, this will have a big impact on them in terms of driving traffic towards their streaming platform and just peaking people's interest more enough to go and try it out for themselves, which is great for Netflix, as it increases their viewership and revenue

POTENTIAL IMPACT OF NETFLIX USING AUGMNETED REALITY

PRESS HERE

In conclusion, I think I have managed to describe Augmented Reality precisely and delph into its key features, such as: -combining the real world with the digital world -the flexibility that would come with augmented reality technology as it can be transported anywhere -The face of the future of entertainment and and get my point across of why Augmented reality would hugely benefit Netflix if they were to introduce it to the organisation with benefits such as: -assisting and catering for language barriers -creating a unique aspect that separates the competition -providing its viewers with an incredible and unforgettable experience that will leave a lasting impression All these features help to emphasise the positive impact augmented reality would bring to Netflix as an organisation

CONCLUSION

FOR WATCHING

THANK YOU

STEP 3

The important thing is that everything fits the theme.

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STEP 1

You can add interactivity to your timeline.

STEP 5

And give it a topping: add interactivity and animation.

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STEP 2

Also animations to make it fun.

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STEP 4

And leave your audience speechless.

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