Runwise

WOW

Runwize Pitch

By Temi Onabajo - Attendee @ IEUK | Bright Network

Team

This is the team that will be contributing to the Presentation

Adam Elsarha

Ieesha Laine

Amir Ahmed

Laura James

Primary Objective

To enchance user engagement and boost subscription growth.

20%

15%

Paid subcriber count

Monthly Avg. users

Ideally to be achieved within 6 months

- Could sustain attention from audience

01

Feedback

Problem I

The weekly distance targets can be discouraging for someone just starting out. I’d like more flexibility in setting achievable goals that match my fitness level."

User-Friendliness

02

Feedback

The feedback provided are some examples of user having a difficult time navigating and exploring Runwise

"The app could provide more guidance on how to interpret the metrics like stride length and cadence. As a beginner, I’m not sure what these mean for my running."

- This clearly contradicts the objectives of the business as user may be more likely to look for a different Fitness App that supports thier goals

03

Feedback

“The reminders feature doesn’t always send me notifications on the correct day”

MyFitnessPal

As a primary competitior to Runwise, the people at MyFitnessPal provide a simple yet informative interface that the have achived much success with

"Absolutely amazing app! Really easy to use. It’s helping me so much every day on my weight loss journey"

- Mags (https://uk.trustpilot.com/)

Solution

Ensuring a user-friendly interface could not only create a USP to distinguish Runwise from competitiors but it will also engourage om competitiors but it will also engourage customers to continue to navigate through the app easily

How can we achieve this?

- Introduce a speacialised User Help Center that can resolve cetain problems - Stick to a certain colour theme (perhaps Purple) which could encourage consistency throughout the app = Focus on 'Seamless Navigation' especially due to the app being not only on iOS and Android phones but also watches

Consumer Implications

01

Encourages customer retention as Runwise will grow to be thier first choice fitness app

02

New users are less likely to swipe away from our application

03

Customers are able to quickly get used to Runwise which helps achieve and increase in user engagement

Diagrammatical Implications

easy to use

MyFitnessPal

Your Solution

efficent

inefficent

Strava

Peleton

difficult to use

Does it achieve Business Objectives?

Yes!, this most definately puts us in a position where we become close to out objectives

- This will also give us a boost in market share as we will have a clear, distinguishable differenence between us and our competitiors which could attrach a significant amount of customers

Agile Development

I believe implementing an Agile Development Method will benefit Runwise in both the SR and LR

Being a company that satisfies consumer needs and priorites communication with our uses can solve short term problems quickly and develop long run relationships

To complete requests as efficiently as possible. - Gather similar queries and problems - Prioritse the problems that are consistently faced - Communicate with usere facing unique problems to see if it is an easy fix

Roadmap

This diagram on my right depicts how I would split the 6 months into taking a step closer to our objectives

Thank You!