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Pepsi Advert

Hope

Created on June 18, 2024

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Transcript

Pepsi vs Coca-Cola

Decades of Rivalry

-The goal of this advert is to make Coke enjoying audiences switch over to Pepsi. It also pokes fun at the rivalry with a fun joke calling Coke "scary". -The ad lacks any sound reasoning for Coke enjoyers to switch over to Pepsi -Pepsi's intent was to make a memorable and smart ad because people associate costumes on Halloween with horror. The ad does a great job of remaining in people's heads because of the memorable humorous tone. The colors were a very smart choice because of the dull background. The can sticks out and the red is noticed first, but it makes the audience look deeper to realise that it is truly a Pepsi advertisement underneath.